Social Media Content Director

Content Creator Lead (Scripts and Direction)

About BECO

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

About the role

Were looking for an Creative Content Director to support the planning, execution, and delivery of branded content across platforms. Experience level 2-3 years.

This is a hands-on execution role for someone who understands how content is brought to life from scripts and prep to shoot-day coordination and post-production feedback. Youll work closely with creators, editors, and internal teams to ensure content is executed smoothly and aligned with the brand vision.

Key Responsibilities

1. Content Execution, Scriptwriting & Direction

* Draft clear, engaging scripts for social media content, including Reels (hooks, body, CTA)

* Translate product benefits and sustainability messaging into compelling, scroll-stopping formats

* Ensure shoots are executed as per approved scripts and shot plans

* Support on-set direction by guiding creators on tone, delivery, framing, and pacing

* Reduce reshoots and edit rework through strong preparation and clear direction

* Maintain consistent brand tone, delivery, and visual quality across content

2. Shoot & Production Efficiency

* Support on-time execution of shoots with minimal delays

* Improve turnaround time from shoot completion to first edit

* Ensure smooth coordination between creators, editors, and internal teams

3. Creator & Talent Management

* Support creators and on-camera talent to deliver confident, natural performances

* Improve creator satisfaction through clear briefs and actionable feedback

* Reduce dependency on multiple retakes through better preparation and direction

4. Post-Production & Delivery

* Provide clear, structured feedback on edits to minimize back-and-forth

* Ensure final content is delivered on time and meets brand expectations

* Maintain quality consistency across campaigns and ongoing content

5. Team & Process Contribution

* Content Lead / Director in improving shoot workflows

* Help document best practices for shoots, direction, and post-production

* Contribute ideas to improve execution speed and output quality

6. Learning & Growth

* Build a strong understanding of brand voice and visual direction

* Independently manage small shoots or content batches over time

* Progress toward owning end-to-end execution of select content pieces

Requirements

25 years of experience in end to end video content management

Preferable experience in mass scale short form video content production

Practical understanding of Instagram & YouTube algorithms

Experience working with creators, editors, or in-house content teams

Comfort with fast turnarounds and rapid experimentation

Bonus Points

D2C, lifestyle, or sustainability brand experience

On-camera experience or shoot coordination and direction experience.

Basic understanding of performance marketing content

What Success Looks Like

Consistent flow of high-quality video content

Improved retention and engagement on Reels/Shorts

Clear, repeatable formats that scale

Strong collaboration with creative and growth teams

Why Join Beco

High ownership, low bureaucracy

Direct impact on brand growth

Creative freedom to test and scale formats

Work on a mission-driven brand with real-world impact.

Company Website - Bamboo Products: Buy Sustainable & Eco-friendly Product Online | Beco

LinkedIn - (6) Beco: About | LinkedIn