Social Media Content Creator

About the role

Were looking for a Social Media & Content Specialist who can turn complex B2B topics into clear, scroll-stopping stories. This role sits within Marketing and focuses on social media (primarily LinkedIn) plus short- to mid-form content that supports campaigns, launches, and sales.

You will:

• Own our social media presence (with a strong LinkedIn focus) from content ideas and copy to publishing and performance tracking.
• Write thumb-stopping copy : hooks, captions, post copy, carousels text, short threads, polls, etc.
• Repurpose existing assets (webinars, case studies, blogs, decks) into social-first content .
• Support campaigns with content pieces : email copy, landing page snippets, nurture sequences, event promos.
• Build and manage a simple content calendar aligned with launches, campaigns, and sales priorities.
• Collaborate with design for creatives; be comfortable giving clear, simple briefs (and sometimes using Canva/Figma for quick edits).
• Monitor performance (impressions, engagement, clicks, demo interest) and regularly suggest improvements based on data.
• Keep a pulse on trends in B2B SaaS + LinkedIn content and adapt formats that make sense for our brand.

You are a good fit if you:

• Have 25 years experience in social media / content marketing (B2B preferred; SaaS/tech/health considered a strong plus).
• Can show a portfolio : LinkedIn posts, carousels, emailers, blogs, or campaign copy youve written.
• Are genuinely comfortable writing you enjoy turning vague ideas into clear, tight copy.
• Understand how social content connects to pipeline (not just awareness).
• Are organised enough to run a basic calendar and follow through without being micromanaged.
• Are curious about complex domains (regulatory, healthcare, compliance, tech) and not scared of jargonyou can simplify it.

Nice to have (but not mandatory):

• Experience in life sciences, pharma, regulatory, med-tech, or B2B compliance tools
• Hands-on familiarity with HubSpot / marketing automation , or any social scheduling/analytics tool
• Comfort with basic video (ideas for reels/shorts, simple edits, or directing others)