Social Media Content Creator

Social Media Content Creator

• Company: Clumsy Bumsy
• Location: India | Full-time

Read This First

If you need briefs, approvals, or step-by-step instructions to create content, this role is not for you.

This role is for someone who can see content everywhere , pick up a phone, shoot it, shape it, and ship itfast. You should understand what makes people stop scrolling, what makes them watch, and what makes them share.

About Clumsy Bumsy

Clumsy Bumsy is a fast-growing D2C startup building fresh, honest food for cats. Social media is not a branding exercise for usits how the brand is built in public.

Youll be part of the founding team , working directly with the founders to define how Clumsy Bumsy shows up online.

The Role

You will own end-to-end social content from idea to upload. This includes:

• Visualising content ideas
• Shooting content (phone is fine, taste is not optional)
• Directing edits (even if you dont edit yourself)
• Posting, learning, iterating

You are expected to understand what works on social right now , not what worked last year.

What Youll Be Responsible For

• Visualising, shooting, and publishing short-form content (Reels, Shorts, TikTok-style formats)
• Understanding what good editing looks likeeven if youre not the editor
• Identifying and riding social media trends early
• Knowing which hooks stop the scroll and which dont
• Analysing what formats, sounds, and structures are currently working
• Identifying and collaborating with relevant influencers and creators
• Experimenting constantly and learning from performance
• Owning content quality, consistency, and creativity end-to-end

What Were Looking For

• Content and creativity are your core skillnot an add-on
• Strong visual sense and instinct for framing, pacing, and storytelling
• Deep understanding of short-form video platforms
• Ability to spot trends early and adapt them authentically
• Clear point of view on hooks, formats, and creator-style content
• Comfortable working fast with minimal structure
• High ownership mindsetyou dont wait to be told what to create

This Role Is Not For You If

• You only repost trends without adding your own take
• You rely heavily on designers/editors to think for you
• You need heavy planning cycles to create
• Youre uncomfortable experimenting publicly and failing fast

Why This Role Matters

Social media will define Clumsy Bumsys brand voice, trust, and growth. This role directly shapes how thousands of people discover and connect with us. Do this well, and you wont just create contentyoull build a brand in real time .