Social Media & Audience Analytics Manager

Experience: 45 years

Role Overview

The role will be responsible for owning audience and social analytics, delivering actionable insights, and building automated reporting frameworks in close collaboration with editorial, SEO, social, and revenue teams.

Key Responsibilities

• Manage GA4 for web and app analytics
• Manage YouTube CMS and Meta Business Suite
• Track content, social, and audience KPIs
• Build automated dashboards and performance reports
• Support editorial, SEO, and social teams with data-driven insights
• Integrate data from GA4, social, ad, and publisher platforms
• Support monetization and audience segmentation analysis
• Ensure data accuracy, tagging, and privacy compliance

Tools & Skills

• GA4
• Looker Studio
• Excel / Google Sheets
• Familiarity with Comscore and Chartbeat
• Exposure to YouTube CMS and Meta Business Suite

Preferred Background

• 45 years of experience in media or digital analytics
• Prior experience working with editorial, SEO, or social teams