Social Media & Digital Manager – Digital & Social

Location: Delhi NCR

Experience: 610 years (minimum 6 years)

Employment Type: Full-time

Reporting to: Head of Marketing

ROLE SUMMARY

The Social Media & Digital Manager will lead the organisations digital presence across social platforms, communities, and online reputation touchpoints. This role owns the always-on social and digital engine translating brand strategy into high-impact content, paid amplification, community engagement, and reputation management that supports awareness, consideration, and enrolment outcomes.

This is a senior, hands-on role requiring strategic thinking, performance orientation, and strong cross-functional collaboration.

KEY RESPONSIBILITIES

Social Media Strategy & Content Execution

Own and execute the social media strategy across platforms including Instagram, LinkedIn, YouTube, and emerging channels

Define platform-wise content strategies, formats, cadence, and KPIs

Lead high-quality content creation across formats text, static, video, reels, live formats, and multimedia

Ensure content is platform-native, video-first, culturally relevant, and aligned to a consistent brand voice

Plan and manage daily, weekly, monthly, quarterly, and annual content calendars aligned to business priorities

Execution, Coordination & Enablement

Coordinate social media planning and execution across multiple stakeholders and contributors

Review content outputs for quality, brand alignment, timelines, and performance

Enable contributors with clear briefs, guidelines, and feedback to ensure consistency and governance across channels

Paid Social Media & Performance Marketing

Plan, execute, and optimise paid social media campaigns in collaboration with the performance marketing team

Hands-on familiarity with Ads Manager, targeting, A/B testing, and creative optimisation

Support YouTube paid campaigns through platform understanding and creative alignment

Performance Analytics & Reporting

Track, analyse, and report on key metrics including engagement, reach, growth, conversions, sentiment, and content effectiveness

Translate data into actionable insights and optimisation recommendations

Lead regular performance reviews through dashboards, presentations, calls, and in-person stakeholder meetings

ORM, Community & Reputation Management

Monitor and actively engage with online communities by responding to comments, messages, and inquiries

Execute ORM strategies across social platforms, Quora, and education partner portals

Manage online reviews and ratings, ensuring timely responses and issue resolution

Conduct reputation monitoring and sentiment analysis

Proactively manage and respond to potential reputation risks or crises

Influencers, Partnerships & Live Events

Identify and collaborate with relevant influencers, creators, and partners

Manage live event coverage including live streaming and real-time updates

Digital Journeys & Cross-Functional Collaboration

Collaborate with CRM, admissions, PR, events, and brand teams to align social messaging with funnel stages

Support digital nurturing journeys and automations through coordinated content and messaging

CANDIDATE REQUIREMENTS

Experience

Minimum 6 years of experience in social media, digital marketing, or related roles

Skills & Competencies

Strong understanding of social platforms, algorithms, trends, and creator ecosystems

Proven experience working with paid social media and performance teams

Data-driven mindset with strong storytelling and copywriting skills

Ability to guide creative execution from concept to completion

Strong communication, presentation, and stakeholder management skills

Education

Bachelors degree in Marketing, Communications, Media, or a related field

Postgraduate qualifications are a plus but not mandatory

WHY THIS ROLE MATTERS

This role plays a critical part in shaping how the brand is experienced digitally balancing creativity, performance, and reputation to build trust and long-term impact.