Social Media & Community Lead

Job Title

Social Media & Community Lead

About Nomigo

Nomigo is a food social media app that allows you to track dining experiences, create restaurant lists and discover where your friends are eating.

You can use Nomigo to:

Keep a personal log of your dining experiences using structured templates

Curate custom restaurant lists and bookmark places you want to try

Discover where your friends are eating and what theyre ordering

Message friends and make dining plans seamlessly

Find restaurants to dine at based on your cuisine and dietary preferences

Role Description

Were looking for aSocial Media & Community Lead who can be the creative engine behind Nomigos online presence. This is a full-stack Instagram creator role youll strategize, shoot, edit, publish, analyze, and repeat. If you understand how to grow a page from0 20k, love dining out, and obsess over what makes a Reel go viral, youll thrive here.

Youll work closely with the CEO to shape Nomigos brand identity, lead content creation across Instagram, LinkedIn and manage our two high-impact community programs: theCampus Ambassador Programand theFounding Tastemakers Club.

This role is ideal for someone hands-on, fast-moving, and deeply passionate about storytelling, social media, and food culture. You should be comfortable bothbehind and in front of the camera, excited to experiment, and ready to take ownership in a high-growth startup environment.

Key Responsibilities

1. Content Strategy & Creation

• Own Nomigos end-to-end Instagram strategy concept shoot edit publish.
• Build concise, high-quality 2030 second dining reels that highlight real restaurant experiences and the Nomigo app.
• Create carousels, static posts, stories, and BTS content using Canva or similar tools.
• Maintain a structured content calendar on Notion and ensure timely execution.
• Stay updated on social media trends, formats, and algorithms to design innovative, high-performing campaigns.
• Support personal branding content for the leadership team.

2. Influencer & Creator Collaborations

• Identify and collaborate with food, lifestyle, and micro-influencers relevant to Nomigo.
• Plan content shoots with creators and ensure smooth coordination during visits to restaurants.
• Drive UGC campaigns to build authenticity, community trust, and organic reach.

3. Social Listening & Engagement

• Monitor comments, DMs, and brand mentions across social platforms.
• Actively engage with followers and relevant food communities to foster loyalty.
• Collect user insights and translate feedback into actionable recommendations.

4. Analytics, Reporting & Iteration

• Track and analyze performance of reels, posts, stories, influencer collaborations, and community programs.
• Measure KPIs like reach, engagement, retention, follower growth, and click-throughs.
• Analyze what worked vs. what didnt and refine the content strategy accordingly.
• Prepare monthly reports for the CEO and product team with clear action points.

5. Community Building

Campus Ambassador Program

• Recruit, onboard, and manage ambassadors across Mumbai colleges.
• Create content briefs and weekly playbooks to drive downloads and campus buzz.
• Track performance and maintain consistent communication with ambassadors.

Founding Tastemakers Club

• Manage relationships with early influencers onboarded as verified creators.
• Coordinate shoots, collaborations, and events with the Tastemakers community.
• Ensure consistent content flow from tastemakers that aligns with the brand narrative.

Qualifications

Bachelors degree in marketing, communications, media, or a related field.

13 years of experience in social media, content creation, or digital marketing (agency or brand side).

Strong understanding of Instagram especially Reels, trends, hooks, and retention.

Ability to shoot and edit high-quality videos independently.

Solid design sense and comfort using Canva or similar tools.

Comfortable being in front of the camera (voiceovers, cameos, skits, etc.).

Strong communication skills for captions, scripts, creator outreach, and community management.

Passion for food and dining ideally someone who naturally tries 12 new places weekly.

Understanding of basic analytics and ability to extract insights from performance data.

Experience growing a social media page from scratch.

Ability to work in a fast-paced startup environment and take full ownership of projects.

Experience working with influencers, creators, or UGC campaigns is a plus.

Familiarity with Notion or other project management tools is helpful.

Who You Are

Youre a self-starter with strong creative instincts.

You love experimenting and arent afraid to try new formats.

You take pride in producing polished, aesthetic work.

Youre excited about building Nomigos presence from 0 20k and beyond.

You want a role where your ideas directly impact growth not a place where you just execute tasks.

Why Join Nomigo?

• Build something from the ground up. Youll play a central role in shaping Nomigos brand and community as we scale from our early users to tens of thousands.
• High ownership, real impact. Your ideas wont sit in a backlog theyll directly influence our growth, culture, and product narrative.
• Learn at startup speed. Work closely with the founder, experiment fast, and gain experience that would take years in larger organizations.
• Be part of a food-obsessed community. Youll get early access to restaurant experiences, creators, tastemakers, and the dining culture of Mumbai.
• A creative playground. Freedom to try new formats, test bold ideas, and push your creative limits every day.

Location

Nariman Point, Mumbai

Job Type

Full-Time, On-Site

Apply Now

Send your resume to

Including Portfolio/Instagram Handle is a Plus

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Compensation

Competitive startup salary plus ESOPs (710 LPA), with rapid growth opportunities based on performance.