Social Listening Manager

Role Overview

We are looking for a Social Listening Manager / Senior Manager to lead and scale our Social Listening practice. This role will be responsible for scaling and managing the social listening vertical as a revenue-generating unit, delivering high-quality insights, and supporting brands with real-time intelligence that informs communications, reputation management, and marketing strategy.

The ideal candidate combines analytical thinking and hands-on expertise with social listening platforms to translate online conversations into actionable insights.

Key Responsibilities

1. Lead the Social Listening Function

- Build and lead the agencys Social Listening capability as a dedicated practice.

- Develop frameworks, methodologies, and best practices for monitoring and insights.

- Establish scalable processes for reporting, dashboards, and intelligence delivery.

2. Client Strategy & Insights

- Design and execute social listening programs for clients across industries.

- Translate large volumes of online conversations into clear insights, trends, and strategic recommendations.

- Deliver periodic and real-time reports including sentiment analysis, narrative tracking, influencer mapping, and emerging issues.

3. Reputation & Crisis Intelligence

- Monitor and flag potential reputation risks or crisis triggers in real time.

- Support crisis communication and war-room environments with data-driven intelligence.

- Track brand perception, media narratives, and competitor activity.

4. Revenue & Business Growth

- Own revenue targets for the Social Listening unit.

- Identify opportunities to upsell listening and insights programs to existing clients.

- Support business development through pitches and proposals.

5. Team Building & Leadership

- Hire, train, and manage a team of social listening analysts and specialists.

- Build a high-performing insights team with strong analytical and storytelling capabilities.

- Ensure quality control across all reports and deliverables.

6. Tools & Technology

- Manage and optimize social listening tools and platforms (e.g., Brandwatch, Meltwater, Talkwalker, Sprinklr, etc.).

- Build dashboards and automated reporting structures where possible.

- Continuously explore new technologies and AI-driven analytics capabilities.

Key Skills & Qualifications

- 6-8 years of experience in social listening, digital insights, or reputation analytics.

- Strong experience with leading social listening tools and data analysis platforms.

- Ability to convert data into clear insights and compelling narratives.

- Client management and presentation skills are a plus.