Social and Community Marketing Manager - Enterprise AI SaaS

Role: Social and Community Marketing Manager - Enterprise AI SaaS

Experience: 2-3 years

Type: Full-time

Location: HSR Layout, Bengaluru

Reporting Manager: Founder & CEO

Why this role exists

Swish Club is building a new AI Native Vertical SaaS Platform (currently in stealth) that is quietly transforming how enterprises from one specific industry understand, engage, and grow their business. We are in the 0.10.5 enterprise journey - building and selling an AI-native platform into large, complex organizations (100Cr+ minimum annual turnover).

We are looking for a scrappy, founder-aligned Enterprise focused Social, Community & Content Marketing Manager. This role is for a high-agency, people-first marketer who loves conversations, community, and distribution. You will build SwishXs market presence from scratch and relationship engine across social, community, podcast, events, and ABM.

This is not a post twice a week and call it branding job. This is a create signal, earn attention, build relationships, and open doors in target accounts job.

Additionally, this is NOT Edtech/B2C/Ecom/D2C Marketing. This is enterprise: multi-stakeholder, long cycles, real procurement, real politics, real outcomes.

What you will own

1) Social presence and distribution engine

• Own SwishXs social cadence across company and founder channels (LinkedIn first, X after).
• Turn product POVs into content series that resonate with enterprise pharma buyers.
• Build distribution, not just creation: comment strategy, smart DMs, collabs, repost flywheels, employee amplification.
• Repurpose aggressively: one podcast or webinar becomes clips, posts, newsletter issues, short blogs, and event recaps.

2) Content engine development (high output, AI-assisted)

• Run editorial and production ops: briefs, outlines, interviews, drafts, edits, approvals, publishing.
• Ship consistently across formats:
• founder and company posts
• blogs and newsletters
• customer stories and mini case studies (permissioned, proof-led)
• webinars and event narratives
• Use AI tools daily to increase output while maintaining accuracy and proof discipline.

3) Build and run the ABM engine (core ownership)

You will help SwishX win a defined list of target accounts with consistent, multi-touch account-based marketing.

• Build ABM tiering: Tier 1 (1:1), Tier 2 (1:few), Tier 3 (1:many).
• Create account and persona playbooks: who to target, what to say, and what to send.
• Coordinate multi-channel touches per account:
• social sequences and DM flows
• email sequences (in collaboration with SDR/founders)
• account-specific content and landing pages (coordinate with technical PMM)
• webinar invites and community hooks
• event-based follow-ups
• Build ABM asset packs:
• vertical narrative slides
• 1-pagers and proof pages
• industry use-case posts
• light account intel briefs
• Track ABM metrics weekly: account engagement, meetings created, stage progression, and content influence on pipeline.

4) Community building (online and offline)

• Start and run a SwishX community for pharma operators and leaders.
• Build a member loop: invite, onboard, host discussions, run micro-events, highlight member wins, create recurring formats.
• Nurture champions across target accounts and partner ecosystems.

5) Podcast and media loop

• Launch and run the SwishX podcast end-to-end:
• guest pipeline and outreach
• prep and research
• recording coordination
• publishing
• distribution and repurposing
• Make the podcast a relationship engine that directly supports ABM and events.

6) Events and field marketing

• Represent SwishX at pharma events, conferences, and stalls.
• Own the full loop: logistics, outreach, pre-booked meetings, booth storytelling, and follow-ups.
• Turn field insights into content and ABM triggers.

7) Light website and brand ops (in collaboration)

• Coordinate new pages, proof assets, and announcements with the technical PMM who owns the website core.
• Maintain consistent voice and narrative across channels.

What good looks like (success metrics)

• Consistent weekly shipping across social, ABM assets, and community.
• ABM is live and measurable: target accounts show engagement and meetings created.
• Community grows with the right ICP and real conversations, not vanity members.
• Podcast becomes a steady flywheel for relationships, credibility, and pipeline influence.
• Events produce measurable outcomes: meetings booked and follow-ups completed.
• Marketing activity improves pipeline quality: prospects show up warmer and better informed.

Who you are (must-haves)

• Extrovert operator: you enjoy talking to people, hosting, DMing intelligently, and showing up at events.
• High agency doer: you plan and execute end-to-end with minimal supervision.
• Strong communication: crisp writing, clear speaking, good taste.
• Comfortable using AI tools to move faster, without compromising on accuracy.
• Organized and consistent: you can run multiple workstreams without dropping the ball.
• Founders office mindset: speed, ownership, accountability.

Tool comfort (you should be dangerous with most of these)

• AI writing and repurposing tools (LLMs, transcription, summarization)
• Social scheduling and analytics tools
• Podcast tools (Riverside, Descript, or equivalents)
• Community tools (WhatsApp/Slack/Discord, Circle or equivalents)
• Basic design (Canva, light Figma)
• CRM basics for event leads and ABM tracking (HubSpot or equivalent)

Nice-to-haves

• Prior experience with enterprise buyers or multi-stakeholder sales cycles.
• Exposure to pharma, healthcare, BFSI, or other high-trust industries.
• Comfort interviewing customers and turning conversations into compelling stories.

30 / 60 / 90 days (what you will likely ship)

First 30 days

• Social cadence live with clear weekly themes and formats
• ABM v1: target list structure, tiering, persona map, and first sequences live
• Podcast plan finalized and first 23 episodes recorded
• Community v1 launched with first set of members and a recurring format
• Event calendar mapped with outreach plan

By 60 days

• ABM running weekly with repeatable playbooks and asset packs
• Podcast live with repurposing workflow and consistent distribution
• 2 event activations executed with clean follow-up and reporting
• First proof-led stories published (mini case studies, customer narratives)

By 90 days

• Community has rhythm (weekly discussions + monthly session)
• ABM shows momentum: multiple accounts engaged, meetings and opps influenced
• Distribution flywheel working: collabs, employee amplification, event-driven content
• A stable content engine that ships weekly without quality collapse

Work setup

100% in-office, Bengaluru (HSR Layout).

You will work directly with the founders and closely with the technical PMM. The split is clear: this role owns social, distribution, ABM execution, community, podcast, events, and market presence. The technical PMM owns deeper agentic execution, core positioning docs, and website architecture.

Perks

Comprehensive family insurance for all FTEs

Sumptuous Lunch, Healthy Dinner & Snacks 6 days a week

$1000 AI cash credits/yr

Annual International Offsite for all FTEs

Company Ownership (ESOP) for All FTEs