SMM & Performance Marketing Specialist (Hybrid)

Role Objective:

You are the driver of Lead Generation for the company. Your primary goal is to maintain a consistent flow of high-intent leads through SMM, Content Marketing, Ads, WhatsApp etc. while managing the entire digital "show." You are responsible for everything from content capture to ad optimization.

Key Responsibilities:

• Lead Generation Engine: Direct ownership of the lead generation target. You must design, launch, and manage high-performance ad campaigns to feed the sales team daily.
• Performance Marketing: Continuous A/B testing of creatives, audience targeting, and funnel optimization to lower CPL while increasing lead quality.
• Full Show Management: Manage all digital touch points, Facebook, Instagram, Google, and WhatsApp Marketing. You are the architect of the brand's online presence.
• On-Site Content Production: Visit project sites (e.g., Hoskote) at least twice a week to shoot raw, authentic Reels and construction updates. No stock footage, real content only.
• Creative Design & Editing: Act as the in-house designer and video editor (Canva/CapCut/Premiere) to turn site footage into "stop-scrolling" ad creatives.
• Data-Driven Reporting: Maintain a daily dashboard of ad spends, lead counts, and conversion metrics. You must "manage the show" by identifying and fixing gaps in the funnel immediately.

Remuneration:

• Fixed Salary: 1,80,000 to 2,00,000 per annum.
• Performance Bonus: Aggressive monthly bonuses tied directly to Lead Volume and Target CPL achievement.
• Joining: Immediate Joiners Only.

About BLR Realty:

BLR Realty, is a realestate consulting brand operating under its tech arm Leadschilly Technologies Pvt Ltd, is a tech-driven real estate growth firm that is rewriting the rules of property sales. We aren't just "brokers",we are strategic partners to Bangalore's leading developers.

By combining aggressive performance marketing with a relentless sales closing engine, we specialize in identifying high-growth investment corridors and simplifying the home-buying journey for thousands of salaried professionals.

We are an Equal Opportunity Employer. We value diversity and inclusive hiring. If you have the skills and the drive, we want to hear from you regardless of your background.