Site Analytics - Sr. Analyst

Job Description:

Key Responsibilities:

• Tealium IQ Tag Management: Set up, configure, and maintain Tealium IQ implementations, including tag deployment, data layer management, and event tracking.

• Data Layer Management: Consult on the client’s the data layer across websites and mobile applications to ensure accurate data capture.

• Troubleshooting and Optimization: Diagnose and resolve issues related to tag execution, data collection, and page performance. Continuously optimize the tagging infrastructure for better performance.

• Collaboration with Development Teams: Work closely with front-end and back-end developers to ensure proper data layer and tag management integrations.

• Cross-functional Coordination: Collaborate with marketing, product, and analytics teams to understand tracking requirements and ensure the correct implementation of Tealium tags and third-party vendor tags.

• Quality Assurance: Conduct rigorous testing and validation to ensure the accuracy of implemented tags and tracking mechanisms.

• Reporting and Analysis: Utilize data collected through Tealium and other analytics platforms (e.g., Google Analytics, Adobe Analytics) to provide actionable insights and support data-driven decision-making.

• Taxonomy & Governance – supporting the client with maintaining and implementing robust data taxonomies across media platforms, including UTM tagging.

• Documentation: Maintain up-to-date documentation on tag implementations, data layers, and processes for internal teams and stakeholders.

Required Qualifications:

• Experience with Tealium IQ: Proven hands-on experience with Tealium IQ, including tag configuration, custom event tracking, and data layer implementation.

• Technical Expertise: Strong understanding of HTML, JavaScript, and CSS, with the ability to debug and troubleshoot issues related to web development and tag execution.

• Data and Analytics Tools: Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.

• Problem-solving Skills: Strong analytical and problem-solving abilities to diagnose and resolve issues related to tag management and data collection.

• Cross-team Collaboration: Experience working with developers, product managers, marketers, and data analysts.

• Attention to Detail: Ability to ensure data accuracy and integrity throughout the entire tagging and data collection process.

Preferred Qualifications:

• Experience with Tealium AudienceStream and Tealium EventStream.

• Familiarity with Google Tag Manager, Adobe Launch, or other tag management systems.

• Understanding of privacy regulations (GDPR, CCPA) and how they impact data collection.

Soft Skills:

• Strong Communication: Ability to translate technical concepts into non-technical language for stakeholders.

• Team Player: Willingness to collaborate and contribute to team goals while managing individual responsibilities.

• Time Management: Excellent organizational skills and ability to manage multiple projects and deadlines.

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