Shopify Developer

Storefront development & Optimization

• Manage and enhance the Shopify-based D2C website from theme customization to checkout optimization.

• Build responsive, mobile-first landing pages for campaigns and product launches.

• Implement advanced functionality through custom code (HTML, CSS, JavaScript, Liquid) .

• Ensure site speed, performance, and UX meet best-in-class D2C standards.

• Regularly audit for bugs, broken links, and UX friction points.

Integrations & Tech Stack

• Integrate and manage apps for subscriptions, loyalty, reviews, referrals, and analytics (e.g., Recharge, Yotpo, Klaviyo, Judge.me).

• Set up and maintain connections between Shopify and marketing platforms (Meta, Google Ads, WebEngage, GA4, etc.) .

• Ensure accurate pixel & conversion tracking across platforms.

• Support data and marketing teams in building custom funnels or tracking dashboards.

Growth & Conversion Optimization

• Collaborate with the growth and design teams to improve product pages, cart flows, and checkout experience.

• Implement A/B tests, analyze user behavior via Hotjar / GA4 / Shopify Analytics , and deploy winning variations.

• Reduce drop-offs, improve add-to-cart rates, and boost conversion through UI/UX tweaks.

• Support SEO, schema markup, and structured data implementation.

• Maintenance & Security Keep the store up-to-date with the latest Shopify and app releases.

• Ensure site security, uptime, and data integrity.

• Implement regular backups and monitor for performance issues.