Shopify Developer

Job Title: Shopify Developer Asterlane & Shyam Ahuja

Location: Jaipur (On-site / Hybrid)

Function: D2C & eCommerce Jaipur Rugs Group

About the Brands:

Asterlane is our contemporary, value-driven machine-made rug brand focused on global shoppers.

Shyam Ahuja is our heritage luxury rug brand with a strong focus on craftsmanship, storytelling, and premium experiences.

Both brands are being scaled on Shopify / Shopify Plus, and we are looking for a mid-level Shopify Developer (35 years) to help us build high-performing, premium storefronts.

Role Overview

As a Shopify Developer for Asterlane and Shyam Ahuja, you will be responsible for implementing, customizing and maintaining our Shopify stores end-to-end. You will work closely with Product, Design and Marketing to translate Figma designs and business requirements into fast, stable and conversion-focused experiences.

Key Responsibilities

1. Theme & Frontend Development

• Develop, customize and maintain Online Store 2.0 themes for both brands.
• Convert Figma/UX designs into pixel-perfect, responsive layouts using HTML5, CSS3/SCSS, Bootstrap and JavaScript (ES6+).Build reusable sections, snippets and blocks for PLPs, PDPs, mega menus, headers/footers, and content sections.
• Implement UX patterns specific to rugs: size selectors, color swatches, pattern thumbnails, material highlights and room/lifestyle imagery.

2. Store Configuration, Catalog & Variants

• Configure collections, tags, metafields and metaobjects for complex rug attributes (sizes, colors, patterns, materials, weave, collections, etc.).
• Implement clear and robust variant logic under a single parent product (multiple sizes, multiple colorways, dimension-based pricing).
• Collaborate with Product & Merchandising to ensure catalog structure supports both SEO and conversion goals.

3. Apps, Integrations & Custom Logic

• Configure and manage Shopify apps (filters, reviews, search, AR/visualizer, loyalty, translations, etc.).
• Support integrations with ERP (Microsoft Navision), CRM/marketing tools, payment gateways and logistics partners in coordination with backend/IT teams.
• Use Shopify REST/GraphQL APIs and Liquid for small custom features, data flows and business rules where needed.

4. Performance, SEO & Analytics

• Own day-to-day storefront performance: asset optimization, lazy loading, script hygiene and regular Lighthouse / Core Web Vitals checks.
• Implement SEO-friendly structures: semantic headings, meta tags, alt tags, schema markup, breadcrumb logic and clean URLs.
• Work with the Analytics team to ensure GA4, GTM, Meta Pixel and other events fire correctly across the funnel (home listing PDP cart checkout).

5. Quality, Testing & Continuous Improvement

• Follow Git-based workflows (branches, pull requests, rollbacks) for safe releases.
• Test across major devices and browsers; proactively identify and fix UI and functional issues.
• Support A/B tests and UX experiments (layouts, offers, content placements) and implement the required front-end changes.

Must-Have Qualifications

• 35 years of total experience in frontend / web development, with at least 2+ years of hands-on Shopify theme development .
• Strong proficiency in:
• Shopify Liquid , Online Store 2.0 themes (sections, templates, blocks)
• HTML5, CSS3/SCSS, Bootstrap
• JavaScript (ES6+) and basic DOM manipulation
• Proven experience developing and maintaining live Shopify/D2C stores , not just hobby/demo projects.
• Experience working with consumer eCommerce brands (fashion, lifestyle, home dcor or similar).
• Ability to understand Figma/design specs and translate them into clean, maintainable front-end code.
• Basic working knowledge of Photoshop/Figma for slicing assets and handling minor design adjustments.

Good-to-Have (Preferred, Not Mandatory)

• Exposure to Shopify Plus features (Markets, Functions, checkout extensibility).
• Experience with global setups: multi-currency, multi-language, geo-specific content.
• Familiarity with AR/room visualizer tools for furniture/rugs.
• Basic understanding of CRO concepts (funnel drop-offs, experimentation mindset).
• Exposure to headless or semi-headless setups (Next.js, Hydrogen) is a plus but not required at this stage.

Ways of Working

• Detail-oriented with the ability to manage work across two brands in parallel.
• Strong communication skills can clearly explain technical constraints, timelines and trade-offs.
• Ownership mindset: treats UI/UX, performance and stability of the storefronts as core responsibilities, not side tasks.
• Comfortable working in a fast-paced, experiment-driven environment with clear business targets (CVR, AOV, revenue).