SFMC Automation Studio Analyst

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Job Overview

Job Description

The Data Analyst is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. This role requires coding in SFMC (Salesforce Marketing Cloud) Automation Studio environment. Need to work with SFMC architect to setup new data extensions. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.

Responsibilities:

• This function covers incumbents responsible for various data activities, which include data analysis, maintenance, data quality, and database management , Data staging/cleanup  in SFMC or database architecture / design engineering.
• Responsible to do coding in SFMC Automation Studio & Email studio  environment as per business requirements and training new team members on coding in SFMC environment.
• Work in collaboration with SFMC architect to setup new data extensions.
• Suggesting new method to automate SFMC based compliance reporting.
• Responsible for routine operational or administrative work
• Day-to-day actions are focused on administering defined procedures, analyses and report preparation.
• Daily deliverable of routine and defined outputs, while at the same time developing knowledge of the broader context in which the work is being performed
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

•           Total 3-5 years experience

•           Minimum 1 years work experience in SFMC Automation Studio is mandatory.

•           Basics of  SFMC Email Studio knowledge.

•           Expertise in SQL coding.

•           Data Warehouse / Knowledge of DB2

•           The ability to engage resources outside of their direct control to achieve objectives

•           Good to have knowledge on cloud environment like Salesforce etc.

•           Preferred to have certificate on “Salesforce Marketing Cloud Email Specialist”