SEO Specialist

About Vynce Digital

Vynce Digital is a performance-driven digital marketing agency focused on scaling brands through strategic SEO, paid media, and data-backed growth frameworks. We work with startups and growth-stage companies aiming to dominate their niche organically.

We are seeking a highly strategic and execution-focused Senior SEO Specialist who can build and scale SEO projects from scratch and drive measurable organic growth.

Role Overview

The Senior SEO Specialist will be responsible for owning SEO strategy end-to-end from market research and audience targeting to technical implementation and performance scaling. The ideal candidate has proven experience in launching startups or projects from ground zero and building sustainable organic traffic systems.

This role requires both strategic thinking and hands-on execution capability.

Key Responsibilities

1. End-to-End Audience & Market Research

• Conduct deep research on company-defined target audiences
• Identify search intent, customer journey stages, and behavioural patterns
• Perform competitor landscape analysis
• Identify content gaps and organic growth opportunities
• Define keyword clusters aligned with business objectives

2. SEO Strategy Development & Execution

• Build complete SEO strategy from scratch
• Develop short-term and long-term organic growth roadmaps
• Plan content strategy aligned with user intent
• Structure website architecture for scalability
• Implement topical authority frameworks

3. Technical SEO Ownership

• Conduct advanced technical audits
• Improve crawlability, indexation, and site structure
• Implement schema markup and structured data
• Optimise Core Web Vitals and site speed
• Manage canonicalisation, redirects, and sitemap strategy

4. On-Page & Content Optimisation

• Optimise meta tags, headers, internal linking
• Build SEO-driven content briefs
• Ensure E-E-A-T compliance
• Align content with conversion goals

5. Off-Page & Authority Building

• Develop high-quality backlink acquisition strategies
• Build digital PR and outreach campaigns
• Monitor domain authority and backlink health

6. Performance Tracking & Scaling

• Track KPIs: traffic, rankings, CTR, conversions
• Use data to refine and scale SEO strategies
• Prepare growth reports and actionable insights
• Continuously test and optimise for organic performance

Required Qualifications

Minimum 4+ years of hands-on SEO experience

Proven experience in building startups, websites, or projects from ground zero

Demonstrated ability to scale organic traffic significantly

Strong expertise in:

Technical SEO

Content strategy

Search intent modelling

Audience research & segmentation

Advanced knowledge of:

Google Analytics

Google Search Console

Ahrefs / SEMrush

Screaming Frog

Strong analytical and strategic thinking skills

Ability to work independently with full ownership

Preferred Qualifications

• Experience in scaling SaaS, eCommerce, or service-based startups
• Understanding of CRO (Conversion Rate Optimisation)
• Familiarity with AI-assisted SEO tools
• Experience leading junior SEO team members

Key Performance Indicators

• Organic traffic growth rate
• Keyword ranking improvements
• Increase in organic conversions & revenue
• Improvement in domain authority
• Technical SEO health score

Screening Requirement (Read Carefully)

We value attention to detail.

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This is part of our evaluation process.