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SEO Specialist & Digital Marketing Expert

Divyal Technologies Pvt Ltd

2 - 5 years

Bhilai

Posted: 05/02/2026

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Job Description

We are looking for an experienced SEO & Digital Marketing Specialist who can drive organic growth, improve search visibility, and support lead generation for B2B and SaaS-oriented websites.

This role requires strategic thinking + execution capability , not just tool usage.

  • You will work closely with product, content, and engineering teams to ensure SEO and digital marketing are embedded into everything we ship.



Key ResponsibilitiesSEO (Core Responsibility)
  • Perform technical SEO audits (Core Web Vitals, indexing, crawlability, schema, site structure)
  • Keyword research focused on search intent & conversion , not just volume
  • On-page SEO optimization (content structure, internal linking, metadata)
  • Content SEO strategy: blogs, landing pages, pillar pages
  • Competitor analysis and SERP gap identification
  • Track and improve rankings, impressions, CTR, and conversions
  • Implement SEO for SPA / Vue / React / Nuxt / Laravel sites
  • Manage local SEO and Google Business Profile (if applicable)


Digital Marketing
  • Plan and execute content-driven growth strategies
  • Manage and optimize Google Ads / Meta Ads (basic to intermediate level)
  • Support email campaigns and funnel optimization
  • Improve conversion rates using analytics insights
  • Work with designers and developers for campaign landing pages


Analytics & Reporting
  • Google Analytics (GA4), Google Search Console, Tag Manager
  • Monthly performance reporting with actionable insights
  • Track ROI, CAC, and lead quality (not vanity metrics)





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