SEO Specialist & Digital Marketing Expert
Divyal Technologies Pvt Ltd
2 - 5 years
Bhilai
Posted: 05/02/2026
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Job Description
We are looking for an experienced SEO & Digital Marketing Specialist who can drive organic growth, improve search visibility, and support lead generation for B2B and SaaS-oriented websites.
This role requires strategic thinking + execution capability , not just tool usage.
- You will work closely with product, content, and engineering teams to ensure SEO and digital marketing are embedded into everything we ship.
- Perform technical SEO audits (Core Web Vitals, indexing, crawlability, schema, site structure)
- Keyword research focused on search intent & conversion , not just volume
- On-page SEO optimization (content structure, internal linking, metadata)
- Content SEO strategy: blogs, landing pages, pillar pages
- Competitor analysis and SERP gap identification
- Track and improve rankings, impressions, CTR, and conversions
- Implement SEO for SPA / Vue / React / Nuxt / Laravel sites
- Manage local SEO and Google Business Profile (if applicable)
- Plan and execute content-driven growth strategies
- Manage and optimize Google Ads / Meta Ads (basic to intermediate level)
- Support email campaigns and funnel optimization
- Improve conversion rates using analytics insights
- Work with designers and developers for campaign landing pages
- Google Analytics (GA4), Google Search Console, Tag Manager
- Monthly performance reporting with actionable insights
- Track ROI, CAC, and lead quality (not vanity metrics)
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