SEO - Senior Specialist

About Alaan

Alaan is the SuperCard for businesses and the most loved fintech in the Middle East. Our mission is to simplify finance for businesses so they can save time and money.

Alaan provides everything businesses need to manage and control expenses, including the SuperCard, AI-powered automation and insights, streamlined accounting, and centralized dashboards, all in one place. Over 2000 businesses in the UAE and KSA, from startups to enterprises, use Alaan to control spending and save costs.

Backed by Y Combinator and top global investors- including founders and executives of leading startups - Alaan is built by a world-class team from McKinsey, BCG, Goldman Sachs, Barclays, Zomato, Careem, Rippling, and other high-growth companies.

Were not just building software. Were reimagining how finance works for modern businesses across the region.

About the role

Were looking for an SEO/AEO Strategist to build Alaan into the go-to knowledge repository for corporate finance teams across the GCC, and ultimately drive revenue pipeline for the company

This role goes far beyond rankings or traffic. You will own Alaans organic discovery strategy end-to-end across search engines (SEO) and answer engines (AEO) such as ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms.

You will define the strategy, build the systems, and ensure execution while also holding a high bar for content quality and usefulness. The goal is to publish deeply helpful, accurate, and authoritative content that finance leaders actually trust and use.

This is a high-ownership role for someone who enjoys thinking in systems, cares deeply about content quality, and wants to shape how an entire category learns and makes decisions.

What you'll do

1. Own SEO & AEO Strategy End-to-End

• Build and execute an SEO strategy that makes Alaan the default resource destination for corporate finance teams in the GCC
• Own Answer Engine Optimization (AEO) ensuring Alaan content is surfaced, cited, and referenced across AI-powered platforms like ChatGPT, Gemini, Perplexity, and emerging answer engines
• Define how content should be structured, written, and maintained to perform across both traditional search engines and AI answer engines
• Continuously adapt strategy based on algorithm updates, SERP changes, and evolving LLM behavior

2. Build a World-Class Corporate Finance Content Repository

• Own topic and keyword strategy across corporate finance, including spend management, cards, AP/AR, controls, compliance, and GCC-specific finance nuances
• Partner with content agency to produce high-quality, practitioner-first content not generic SEO articles
• Ensure content is accurate, practical, and decision-oriented, similar to best-in-class content from companies like Ramp and Brex
• Decide what to create, refresh, consolidate, or retire based on usefulness and impact

3. Ensure Content Quality, Trust & Search Readiness

• Set clear standards for content depth, structure, intent-matching, and internal linking
• Review and guide content to ensure it is:
• Genuinely helpful to finance professionals
• Optimized for featured snippets, summaries, and AI extraction
• Aligned with Alaans brand, tone, and credibility
• Own information architecture and topical authority across the site

4. Technical & On-Page SEO Ownership

• Own technical SEO fundamentals including crawlability, indexing, site structure, and Core Web Vitals
• Work closely with webflow developers to implement fixes and improvements
• Ensure pages are optimized for both human readers and machine retrieval
• Continuously improve internal linking and schema implementation

5. Measurement, Experimentation & Learning

• Track performance across rankings, impressions, traffic, conversions, and downstream GTM impact
• Measure and improve AI visibility, citations, and answer presence
• Run structured experiments on page formats, templates, schema, and AEO-specific optimizations
• Share clear insights and recommendations with growth and leadership teams

6. Conversion & Engagement Optimization

• Understand how users interact with organic landing pages from discovery to action (e.g., form fills, clicks, signups, time on page)
• Use data (analytics, heatmaps, session behavior) to identify friction and optimization opportunities
• Develop and prioritize hypotheses to increase engagement and conversion on SEO-driven pages
• Plan and execute small experiments (A/B, content variations, CTAs, UX tweaks) with support from design/engineering
• Track outcomes, generate insights, and implement winning iterations
• Align CRO learnings back into SEO/AEO strategy to refine keyword/topic prioritization and content formats

7. Cross-Functional Collaboration

• Work closely with Growth, Product Marketing, and Sales teams
• Align SEO and AEO initiatives with GTM priorities and campaigns
• Build repeatable playbooks, documentation, and processes to scale organic growth sustainably

What we're looking for

Youre a good fit if you are:

• Search-first and user-obsessed -you deeply understand how finance leaders search, learn, and decide
• Structured and analytical - you think in systems, not one-off tactics
• Quality-driven - you care more about usefulness and trust than publishing volume
• Experiment-oriented - you test, learn, iterate, and improve continuously
• AI-curious - you actively explore how LLMs surface, summarize, and cite content
• Clear communicator - you can explain strategy, trade-offs, and results crisply
• Ownership-driven - you dont just suggest ideas; you drive them to impact

Requirements:

• 2 - 5 Years of hands-on SEO experience (B2B/SaaS/FinTech preferred)
• Strong understanding of on-page, content, and technical SEO fundamentals
• Experience with tools like Google Search Console, GA4, Ahrefs or Semrush
• Ability to translate search insights into clear content and GTM recommendations
• Comfort working cross-functionally in a fast-paced environment
• Experience with AEO/GEO/AI search optimization

What's in it for you

• Contribute to building the Middle Easts most beloved fintech brand from the ground up
• Benefit from a role with significant ownership and accountability
• Thrive in a flexible hybrid culture with ample work-life balance
• Participate in exciting offsite events
• Competitive salary and equity
• Enjoy additional perks like travel allowances, gym memberships, and more