SEO Manager

Role Overview

We are looking for a data-driven and strategic SEO Manager to lead organic growth across web properties. The role requires deep expertise in Technical SEO, Content SEO, and Analytics, along with hands-on experience in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to drive visibility across search engines and AI-driven platforms like Google, Microsoft (Bing), and AI systems such as OpenAI (ChatGPT), Google Gemini, and Perplexity AI.

The candidate should understand evolving search behavior including AI Overviews, zero-click searches, featured snippets, and conversational AI discovery.

Key Responsibilities

1 SEO Strategy & Execution

• Develop and execute comprehensive SEO strategy aligned with business goals.
• Improve rankings, organic traffic, and conversions across key verticals.
• Lead keyword research (transactional, informational, navigational, AI-intent).
• Optimize for featured snippets, People Also Ask (PAA), and AI-generated answers.
• Manage on-page, off-page, and technical SEO.

Generative Engine Optimization (GEO)

• Optimize content to appear in AI-generated responses (ChatGPT, Gemini, Perplexity).
• Structure content for entity recognition and semantic relevance.
• Build authority signals (brand mentions, citations, digital PR).
• Implement structured data (Schema.org).
• Optimize for AI Overviews in SERPs.
• Monitor brand visibility across AI tools.

3 Answer Engine Optimization (AEO)

• Create content optimized for:
• Featured Snippets
• PAA Boxes
• Voice Search
• Zero-click results
• Use FAQ schema, How-to schema, and structured formatting.
• Write concise, answer-first content blocks.
• Optimize for conversational and long-tail queries.

4 Technical SEO

• Crawl analysis using tools like Screaming Frog / Sitebulb.
• Handle:
• Indexation issues
• Canonicalization
• Hreflang implementation
• Core Web Vitals
• JavaScript SEO
• Log file analysis
• Manage large-scale websites (preferred for EdTech / E-commerce / Marketplace).

5 Analytics & Reporting

• Work with:
• Google Search Console
• Google Analytics (GA4)
• Ahrefs / SEMrush

Track:

• Organic sessions
• Rankings
• CTR
• AI visibility
• Conversion from SEO
• Present monthly insights & growth roadmap.

6 Content & Authority Building

Guide content team on:

• Topic clusters
• Semantic SEO
• E-E-A-T principles
• Drive digital PR and high-authority backlinks.
• Monitor brand mentions across AI and search platforms.

Required Skills

Core SEO

Strong understanding of:

• Technical SEO
• On-page & Off-page SEO
• Search Intent Mapping
• International SEO
• Algorithm updates

GEO / AEO Skills

• Experience optimizing for AI Overviews & zero-click search.
• Understanding of NLP, entities, and semantic search.
• Ability to structure content for AI summarization.
• Knowledge of schema markup implementation.
• Monitoring AI citations and brand visibility.
• Voice search optimization knowledge.

Tools

• GSC, GA4
• Ahrefs / SEMrush
• Screaming Frog

Preferred Qualifications

• Bachelors degree in Marketing / Engineering / Business.
• 68 years in SEO (EdTech experience preferred).
• Experience handling large-scale websites (10K+ pages).
• Strong analytical mindset.

Equal Opportunity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All employment is decided on the basis of qualifications, merit, and business need.