Job Description - VelivoHR is looking for SEO Executive for one of their client who is a leading digital marketing agency in Mumbai.

Location - Mumbai, Maharshtra.

Key Responsibilities

1. SEO & AEO Strategy

Build and execute complete SEO and AEO strategies aligned with client goals.
Develop SEO roadmaps, keyword frameworks, topical authority plans, and content structures.
Identify growth opportunities through audits, competitor analysis, and trend monitoring.
Optimize for traditional search results as well as answer-based platforms.

2. On-Page Optimization

Perform detailed keyword research and implement keyword mapping across pages.
Optimize metadata, headings, URL structure, content hierarchy, and internal linking.
Ensure content quality through topical depth, E-E-A-T alignment, question-based writing, and answer-ready formats.
Implement structured data: FAQ, HowTo, Product, Article, Organization, Review, etc.

3. Technical SEO

Conduct complete technical audits to resolve issues related to crawling, indexing, Core Web Vitals, schema, canonicalization, redirects, sitemaps, and robots.txt.
Work closely with developers to ensure technical best practices and site performance improvements.
Monitor site health, page experience, and speed optimization.

4. AEO (Answer Engine Optimization)

Optimize content for Featured Snippets, People Also Ask, AI Overviews, and conversational search.
Create clear, concise, answer-focused content structures (FAQs, How-To, Guides, Definitions).
Track visibility across multiple answer engines and optimize based on performance.

5. Off-Page SEO & Authority Building

Plan and execute link-building and digital PR initiatives.
Build high-quality backlinks through outreach, partnerships, and content promotion.
Monitor and maintain the health of backlink profiles.

6. Reporting & Analytics

Create detailed performance reports with insights, trends, and actionable recommendations.
Track keyword rankings, traffic patterns, conversions, and overall site performance.
Present insights to clients and internal stakeholders.

7. Collaboration & Leadership

Coordinate with content, design, media, and tech teams to ensure SEO alignment.
Guide junior team members and support in task allocation or quality checking as required.
Participate in pitches, proposals, and performance reviews for key accounts.

Required Skills & Experience

35 years of hands-on SEO experience with strong technical, on-page, and off-page expertise.
Proven experience in AEO, semantic search, structured data, and AI-driven search visibility.
Proficiency with SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog, Moz, etc.).
Strong analytical skills and ability to interpret complex data.
Basic understanding of HTML/CSS/JS.
Excellent communication, documentation, and client-handling skills.

Preferred Skills

SEO Manager