SEO Manager

Years of Experience: 6 -8 years

Educational Qualification: Btech

What will the individual be responsible for?

• Understanding the search landscape for bus booking vertical and assess the opportunity for redBus in organic search channel
• Identifying the key drivers of a robust SEO strategy and create a plan to scale organic search traffic and conversions
• Working with the internal technical, design & product teams as well as external agency partners to execute the SEO plan
• Conducting frequent SEO audits, report channel performance and identify key areas of opportunity/improvement
• Leading multiple projects with different stakeholders in all the areas influencing SEO
• Building and managing a team of seo specialists, content writers etc.,
• Know the latest SEO trends, including Core Web Vitals, E-E-A-T, and algorithm updates and see how it can be applied to improve organic channel performance

What is the nature and scope of responsibilities the candidate should have handled?

• Thorough understanding of all the factors & best practices of SEO and different tools
• Proven experience of delivering business results through organic search channel
• Ability to lead the planning & execution of multiple SEO projects effectively by coordinating with multiple engineering teams
• Ability to manage an internal team of seo specialists and external agency partners
• Self-driven & eagerness to learn, stay on top of the constantly changing landscape of SEO
• Analytical & problem solving mindset that is aligned with the business objectives
• Proficiency in tools like SEMRush, Ahrefs, Screamingfrog, GA4 and Google search Console
• Knowledge of front-end technologies (HTML, CSS, JS) is a plus
• Strong understanding of technical SEO aspects such as website architecture, structured data, crawling and indexing, and JavaScript SEO