SEO Leader – AI-First Search & Discovery

Role Overview

We are looking for an SEO Leader who operates beyond traditional keyword-led SEO and understands how search is evolving in an AI-first world. This role is for someone who builds, owns, and scales SEO as a revenue-driving function , not a reporting exercise.

You will lead strategy and execution for modern searchwhere discovery happens across LLMs and AI platforms such as ChatGPT, Gemini, Perplexity, and emerging AI-driven search interfaces while ensuring strong foundational SEO hygiene.

This is a hands-on leadership role with clear commercial accountability.

Who This Role Is For

• You are ahead of the curve on SEO and not operating from outdated 2019 playbooks
• You understand AI / LLM optimisation and how brands get surfaced in conversational and generative search
• For you, basic SEO hygiene is assumed, not highlighted
• You have delivered measurable growth, not just audits, decks, or recommendations
• You have managed teams and revenue and are comfortable owning outcomes, not just activity

Key Responsibilities

Strategy & Growth:

• Define and own the AI-first SEO strategy, aligning with business and revenue goals
• Drive organic growth across traditional search and AI-powered discovery platforms
• Identify and execute opportunities across technical SEO, content systems, authority building, and AI visibility

Execution & Ownership

• Lead end-to-end SEO implementationstrategy to execution to results
• Work closely with content, tech, product, and revenue teams to ensure execution velocity
• Translate insights into action, not just documentation

Leadership & Accountability

• Manage and mentor SEO team members; build scalable SEO processes
• Own KPIs, growth metrics, and revenue impact of SEO initiatives
• Report outcomes with clarity and commercial relevance

Innovation & Learning

• Stay current with changes in AI search, LLM behavior, and algorithmic shifts
• Test, learn, and systemise what workscontinuously improving performance

What Will Disqualify You

• You have only done on-page SEO and monthly reporting
• You have never owned a number (traffic alone does not count)
• You believe implementation belongs to someone else

Experience & Profile

• Minimum 4+ years of experience in SEO with demonstrable growth impact
• Proven experience in leading teams and owning outcomes
• Strong understanding of AI-led search, LLM optimisation, and modern discovery ecosystems

Mindset We Are Looking For: Builder, Owner, Operator