SEO Lead

ABOUT SPINNY

Spinny is India's most trusted full-stack platform for buying and selling cars - backed by marquee investors including Tiger Global, Accel, Elevation Capital, ADQ and Westbridge Capital.

Our mission is simple but ambitious: to bring trust, transparency, and delight back into the used car buying experience. With operations across 80+ cities and over a million customers served, we are now entering our next phase of growthscaling our platform, deepening customer engagement, and expanding our product ecosystem to cut across the car ownership spectrum.

If youre excited by building and scaling an SEO engine from the ground upowning organic growth strategy, execution, and performance while working closely with product, content, and tech, youll feel right at home!

WHAT YOULL DO

• SEO Strategy Development: - Create and optimize SEO strategies for local search and e-commerce keywords. Analyze trends and competitor strategies to guide decisions.
• Keyword Research & On-Page Optimization: - Conduct keyword research to identify impactful terms for content. Optimize website elements like meta tags and images to boost organic search performance.
• Content Collaboration: - Work with the editorial team to produce SEO-friendly content. Develop a content calendar based on keyword trends and user intent.
• Technical SEO: - Collaborate with development teams to optimize website structure and internal linking. Identify and fix technical SEO issues.
• Performance Tracking & Reporting: - Monitor SEO performance using tools like Google Analytics and SEMRush. Prepare monthly reports on keyword rankings and traffic growth.
• Link Building & Off-Page Optimization: - Execute link-building strategies to improve domain authority. Manage partnerships with external sites and influencers.
• Stay Updated with SEO Trends: - Keep informed of SEO trends and algorithm updates. Apply new tools and techniques to enhance performance.

REQUIREMENTS

• Bachelors degree.
• 10-12 years of SEO experience along with 2-3 years of team management experience.
• Proficient in SEO tools and Google Analytics.
• Knowledge of HTML, CSS and CMS (e.g., WordPress).
• Strong analytical and communication skills.
• Proactive and detail-oriented