SEO Generalist

Sultan Chand & Sons (P) Ltd is one of India's leading educational publishers, with a catalogue spanning CBSE, ICSE, and state board textbooks across all subjects and grades. We are building our direct-to-consumer e-commerce presence and need an SEO professional who can own our organic growth and leverage AI tools to execute at the speed and scale of a team of five.

What You'll Own

• Develop and execute the overall SEO strategy for our Shopify e-commerce store covering product pages, category pages, and blog content
• Perform keyword research targeting high-intent queries like "Class 12 CBSE Accountancy textbook" and "ICSE Commerce books online"
• Conduct monthly technical SEO audits site speed, crawl errors, Core Web Vitals, canonical tags, andBookschema markup for product pages
• Build and manage topic clusters: subject-wise content (Maths, Science, Commerce, etc.) mapped to board and class level
• Monitor and report on rankings, organic traffic, and conversions using Google Search Console, GA4, and Ahrefs/Semrush
• Brief and manage freelance writers; review content for SEO quality before publishing
• Coordinate with our AI agent infrastructure to configure, oversee, and validate automated SEO workflows
• Coordinate with the website team to implement SEO recommendations on product catalog pages

You're a Great Fit If You Have

• Proven experience in on-page, off-page, and technical SEO
• Extensive, hands-on knowledge of AI tools for SEO including but not limited to:
• Content AI:Surfer SEO, Frase, Jasper, or ChatGPT for content briefs, optimisation, and scaling output
• Automation AI:Experience using AI agents (OpenClaw, Make.com, n8n) to automate rank tracking, audits, or reporting workflows
• Research AI:Using Perplexity, Claude, or similar tools for competitive research and SERP analysis
• Writing AI:Ability to prompt LLMs effectively to produce SEO-grade product descriptions and meta content at scale
• Hands-on proficiency with Ahrefs or Semrush, Screaming Frog, Google Search Console, and GA4
• Experience optimising e-commerce product and category pages (Shopify preferred)
• Basic understanding of HTML, schema markup, and page speed optimisation
• Strong analytical mindset you make decisions from data, not instinct
• Comfort working in a hybrid human + AI workflow where your job is todirect and quality-check AI outputs, not just produce manually
• Bonus: Prior experience in EdTech, publishing, or the education sector

KPIs You'll Be Measured On

• Organic traffic growth (MoM)
• Keyword rankings for target CBSE/ICSE product terms
• Product page CTR from Google Search
• Number of automated SEO workflows built and maintained
• Number of backlinks acquired monthly