SEO & Content Manager

Company Description

Maadho is a leading U.S. Importer and distributor that provides dedicated supply programs for disposable products to large U.S. Enterprises in the Food-Service and Retail sectors.

Role Description

This is a full-time, in person role in Mumbai. The SEO & Content Manager will own and execute Maadhos organic growth strategy across search, content, and email. This is a hands-on role for someone who can both think strategically and execute tactically researching keywords, optimizing pages, writing content, managing backlinks, and building email campaigns.

Key Responsibilities

• Own end-to-end SEO strategy, execution, and performance tracking.
• Conduct keyword research for product pages, category pages, blogs, and landing pages.
• Optimize on-site SEO elements:
• Page structure, internal linking, metadata, headers, URLs
• Content optimization for search intent
• Technical SEO basics (crawlability, indexing, site health in coordination with devs)
• Lead off-site SEO initiatives:
• Backlink strategy and acquisition
• Outreach, guest posts, digital PR, and partnerships
• Monitor backlink quality and disavow risks as needed
• Track rankings, traffic, and conversions using tools like Google Search Console, GA4, Ahrefs/SEMrush, etc.

• Write and edit high-quality content, including:
• Blog articles and educational content
• Product and category page copy
• Case studies, guides, and landing pages
• Own the editorial calendar aligned with SEO, sales, and seasonal priorities.
• Ensure all content follows SEO best practices while remaining clear, credible, and conversion-focused.
• Refresh and optimize existing content to improve rankings and performance.

• Write and manage email campaigns, including:
• Promotional and product-focused campaigns
• Educational and content-driven newsletters
• Lead-nurture and lifecycle email flows
• Optimize subject lines, messaging, and CTAs for open and click-through rates.
• Collaborate with sales and marketing to align email content with business goals.
• Track and report on email performance and continuously optimize.

• Monitor performance across SEO, content, and email channels.
• Report on KPIs such as organic traffic, keyword rankings, conversions, and engagement.
• Test and iterate on content formats, topics, and distribution strategies.
• Stay current on SEO algorithm updates and content marketing trends.

• 5+ years of experience in SEO and content marketing .
• Proven hands-on experience with:
• On-site SEO optimization
• Off-site SEO and backlink strategies
• Long-form and short-form content writing
• Email campaign writing and execution
• Strong writing and editing skills with attention to clarity, tone, and structure.
• Experience using SEO and analytics tools (Ahrefs, SEMrush, GSC, GA4, etc.).
• Ability to manage multiple priorities and work independently.

• Experience in B2B, manufacturing, supply chain, or e-commerce environments.
• Familiarity with CMS platforms (WordPress or similar).
• Experience optimizing content for conversion, not just traffic.
• Understanding of basic HTML and technical SEO concepts.