SEO & Content Executive

Job Title: SEO & Content Executive

Location: Kolkata

Employment Type: Full-time, Onsite

Experience: 1-3 Years

Salary: Up to 25,000 per month (based on experience & qualifications)

About the Role

We are looking for a results-driven and creative SEO & Content Executive to join our growing SEO and content team. The ideal candidate will be responsible for executing SEO strategies, creating high quality content for websites and blogs, managing off-page content initiatives, and improving organic visibility through on-page and off-page SEO activities.

This role is ideal for someone with a strong understanding of SEO fundamentals who can apply them to real-world projects and deliver measurable growth.

Key Responsibilities

SEO Responsibilities

• Conduct in-depth keyword research to identify high-impact ranking and content opportunities
• Implement on-page SEO optimizations, including:
• Meta titles & descriptions
• Headers (H1H6)
• Internal linking
• Keyword placement
• Perform regular SEO audits and recommend improvements for website performance
• Monitor keyword rankings, organic traffic, and search performance using Google Search Console and Google Analytics
• Analyze competitor SEO strategies, including backlink profiles and content gaps

Content Responsibilities

• Create and optimize SEO-friendly content, including:
• Blog posts
• Website pages
• Landing pages
• Content for off-page SEO activities
• Ensure content aligns with brand tone, user intent, and SEO best practices
• Collaborate with the marketing team to plan and execute content strategies
• Research industry trends and generate data-driven content ideas

Off-Page SEO & Link Building

• Execute off-page SEO and link-building strategies to improve domain authority
• Research and identify high-quality backlink opportunities, including:
• Guest posting
• Editorial and contextual links
• Niche directories
• Profile and resource page links
• Conduct outreach and build long-term relationships with relevant websites and publishers

Reporting & Collaboration

• Prepare SEO performance reports and actionable insights for internal teams
• Track backlinks, anchor text, and referring domains
• Work closely with designers, developers, and marketers to ensure SEO alignment across projects

Skills & Qualifications

• Bachelors degree in Marketing, Communications, English, or a related field
• 1-3 years of hands-on experience in SEO and content writing
• Strong writing, editing, and research skills
• Solid understanding of:
• On-page SEO
• Off-page SEO
• Technical SEO fundamentals

Experience with SEO tools such as:

• Google Search Console
• Google Analytics
• SEMrush, Ahrefs, or similar tools
• Ability to write engaging, user-focused, and SEO-optimized content
• Strong communication skills and attention to detail
• Ability to manage multiple tasks and meet deadlines

What Youll Gain

• Opportunity to work on live international (UK-based) projects
• Hands-on exposure to advanced SEO and content marketing strategies
• Experience with data-driven decision-making and performance tracking
• A collaborative, growth-focused work environment
• Career growth opportunities with performance-based advancement