SEO & ASO Manager (with Generative Engine Optimization-GEO)

Experience:Minimum 4+ Years

Location:Bengaluru

Joining:Immediate Joiners Preferred

We are looking for a performance-driven ASO & SEO Specialistwho understands modern search ecosystems and is excited about the evolution of AI-driven search.

In addition to SEO and ASO, this role will focus on Generative Engine Optimization (GEO).Optimizing brand visibility across AI-powered search engines like ChatGPT, Perplexity, Gemini, and other LLM-based platforms.

If you understand how search algorithms work and are curious about how AI engines generate answers, this role is for you.

• Keyword research for Google Play & Apple App Store
• Optimize app metadata (title, subtitle, descriptions, keyword fields)
• Improve keyword rankings and organic installs
• A/B testing creatives (icons, screenshots, videos)
• Improve app store conversion rate
• Competitor analysis and category tracking

• Keyword research and search intent mapping
• On-page optimization (meta tags, headers, internal linking)
• Technical SEO (crawlability, indexing, site speed, structured data)
• Content optimization and topical authority building
• Off-page strategy and backlink development
• Monitor rankings, organic traffic, and performance metrics
• Work closely with content and product teams

• Optimize brand and product visibility across AI platforms (ChatGPT, Perplexity, Gemini, etc.)
• Structure content for AI retrieval and citation
• Implement schema markup and entity-based optimization
• Improve AI-generated brand mentions and answer inclusion
• Build content frameworks aligned with AI search behavior
• Monitor and analyze AI engine response trends

• Organic traffic growth
• Keyword ranking improvements
• Organic app installs growth
• App store conversion rate
• AI engine visibility & brand mentions

• 4+ years of experience in SEO and/or ASO
• Strong understanding of search ranking factors
• Technical SEO expertise
• Hands-on experience with:
• Google Search Console
• Google Analytics / GA4
• Google Play Console
• App Store Connect
• Experience implementing structured data & schema
• Data-driven and experiment-oriented mindset
• Interest or exposure to AI-driven search ecosystems

• Experience working with D2C and SaaSproducts
• Experience building content for high-intent queries
• Startup experience preferred

Apply through Linkedin or send your resume to hr@nyx.today with subject line - 'Resume: @Name - SEO & ASO Manager'.