SEO & SEM Strategy Manager (with GMB Profiling Expertise)

Job Title: SEO & SEM Strategy Manager (with GMB Profiling Expertise)

Experience: 4+ Years

Location: Madhapur, Hyderabad (Onsite)

Employment Type: Full-time

About Us

Multiplier AI is a fast-growing organization working with top global pharma leaders including Merck, Eli Lilly, Abbott, Cipla, Sun Pharma, Glenmark, and Galderma . As we move toward our IPO, were building a high-performance, innovation-driven team to accelerate our AI-led marketing solutions and strengthen our digital footprint.

About the Role

We are seeking a strategic and data-driven SEO & SEM professional who will own and drive our SEO, SEM, and GMB strategy optimizing performance, addressing client concerns, and scaling growth without creating additional headcount.

This is not a typical execution-only role. Were looking for someone who can act as a strategy manager , guide clients with actionable insights, build optimization roadmaps, and grow SEO/SEM as a core practice within the organizationincluding GEO (ChatGPT Optimization) and other emerging digital search fronts.

Key Responsibilities

• Develop and execute holistic SEO and SEM strategies across web, YouTube, and GMB platforms to maximize visibility, traffic, and conversions.
• Take full ownership of GMB strategy, optimization, and performance tracking to address client objectives and drive measurable growth.
• Conduct in-depth keyword, audience, and competitor analysis to identify growth opportunities.
• Build and deliver strategic SEO roadmaps for clients, including actionable insights for content, technical, and off-page improvements.
• Optimize YouTube content (titles, tags, descriptions, playlists, thumbnails) and drive YouTube SEO performance.
• Lead on-page, off-page, and technical SEO initiatives ensuring alignment with search engine best practices.
• Collaborate with content, design, and performance marketing teams to create data-backed, SEO-optimized assets .
• Drive SEM campaigns (Google Ads, Display, Video) , ensuring ROI-focused outcomes.
• Leverage analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, TubeBuddy/VidIQ) to measure success and present performance dashboards.
• Stay updated on emerging SEO, SEM, and AI-driven optimization trends (including GEO and conversational search).

Requirements

• Bachelors degree in Marketing, Communications, or related field.
• 4+ years of proven SEO and SEM experience , with strong hands-on and strategic capabilities.
• Deep understanding of Google Analytics, Search Console, keyword planning, GMB, and performance reporting.
• Experience in SEO strategy formulation and client-facing performance discussions.
• Strong working knowledge of Google Ads , YouTube SEO , and paid optimization techniques.
• Proficiency with industry tools SEMrush, Ahrefs, Screaming Frog, TubeBuddy/VidIQ, and Google Business tools.
• Knowledge of HTML, schema markup, WordPress , and technical SEO elements.
• Analytical mindset with a focus on translating data into growth strategy .

Good to Have

• Experience in video marketing and YouTube ad campaigns.
• Exposure to AI-powered SEO tools and ChatGPT Optimization (GEO) .
• Understanding of cross-platform SEO, local SEO, and social media optimization.
• Certifications in Google Analytics, Google Ads, HubSpot, or YouTube Marketing.

Why Join Us

• Opportunity to lead SEO & SEM as a strategic practice within a high-growth digital organization.
• Exposure to AI-driven marketing innovation and global client ecosystems.
• Collaborative, growth-oriented, and idea-driven culture.
• Competitive compensation and continuous learning opportunities.