SEO & Google Ads Expert

Develop and executeSEO strategiesto improve website rankings and organic traffic.

Conductkeyword research, competitor analysis, and content optimizationfor higher search visibility.

Implementon-page SEO(meta tags, URL structure, schema markup, internal linking) andoff-page SEO(backlink building, guest posting, PR submissions).

Optimizewebsite speed, mobile-friendliness, and user experienceto enhance search rankings.

Plan, create, and manageGoogle Ads campaigns(Search, Display, YouTube, Shopping, and Performance Max).

PerformA/B testing on ad copies, landing pages, and bidding strategiesto improve ROI.

OptimizeQuality Score, Ad Rank, CPC, and CTRfor cost-effective campaign performance.

Monitor and analyzeGoogle Ads performance metricsand provide data-driven recommendations.

Work withcontent creators and web developersto optimize website content forSEO best practices.

Ensureblog posts, landing pages, and marketing materialsalign with SEO and Google Ads objectives.

Implementlocal SEO strategiesfor better visibility inGoogle My Business and Google Maps.

UseGoogle Analytics, Google Search Console, SEMrush, and other SEO toolsto track website performance.

Generateweekly/monthly reportson SEO rankings, traffic trends, ad performance, and ROI.

Identifygrowth opportunities and recommend strategiesto enhance search visibility and paid campaigns.

Skills Required:

Strong expertise inSEO, Google Ads, Google Analytics, and Search Console.

Proficiency inkeyword research, competitor analysis, and content optimization.

Hands-on experience withGoogle Tag Manager, GA4, and conversion tracking.

Knowledge ofHTML, CSS, and WordPressfor website optimization (preferred).

• Ability to managemultiple campaigns and analyze performance metrics effectively.