SEO & Google Ads Expert

Job Description: SEO & Google Ads Expert

Overview

We are seeking a highly skilled SEO & Google Ads Specialist to manage and optimize our organic and paid search performance. The ideal candidate will have strong analytical skills, experience with SEO/SEM tools, and the ability to plan, execute, and measure data-driven digital marketing strategies.

Key Responsibilities

Search Engine Optimization (SEO)

• Conduct keyword research and develop comprehensive SEO strategies.
• Optimize website content, meta tags, images, internal linking, and overall, on-page elements.
• Perform technical SEO audits to improve site speed, mobile usability, crawlability, and indexing.
• Collaborate with content teams to produce SEO-friendly blogs, landing pages, and product pages.
• Build high-quality backlinks to enhance domain authority.
• Monitor SEO KPIs, analyze competitor strategies, and prepare performance reports using tools such as Google Analytics , Google Search Console , SEMrush , and Ahrefs .
• Stay updated on SEO algorithm changes and industry best practices.

Google Ads (PPC) Management

• Plan, create, and optimize Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max .
• Conduct keyword targeting, audience segmentation, and bid strategy management.
• Write and test compelling ad copy to maximize CTR and conversions.
• Track and analyze campaign performance KPIs (CPA, ROAS, CPC, CTR), making data-driven adjustments.
• Set up conversion tracking, UTM parameters, and remarketing audiences.
• Manage campaign budgets and ensure efficient ad spend allocation.

Analytics & Reporting

• Use Google Analytics, Search Console, and other reporting tools to monitor performance.
• Prepare weekly and monthly reports with insights, trends, and optimization recommendations.
• Analyze competitor performance and identify market opportunities.

Qualifications

• 25+ years of experience in SEO, Google Ads, or digital marketing roles.
• Proficiency with key SEO and advertising platforms, including Google Ads, Bing Ads, Meta Ads, TikTok Ads, Taboola, and major SEO tools.
• Strong analytical thinking, problem-solving ability, and communication skills.
• Knowledge of HTML/CSS and CMS platforms such as WordPress or Shopify .
• Relevant certifications (e.g., Google Ads , Google Analytics ) are a plus.

Key Competencies

• Attention to detail and strong organizational skills.
• Adaptability and ability to thrive in a fast-paced environment.
• Strong understanding of user intent, search behavior, and conversion optimization.
• Excellent communication and copywriting skills.
• Data-driven mindset with the ability to interpret and act on analytics insights.

Work Environment

• On site, fast-paced, performance-driven environment with opportunities for growth.

Disclaimer:

• Shift Timing : Shift timings is from 6:00 AM to 3:30 PM IST, as we operate within the Australian International Process.
• Office Location : Our office is located at Gurugram, Sector 48.
• Transportation Services : Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses.
• Company Website : For more information about our company, please visit veye.com.au.