Senior Web Developer

BrandPipal is a next-generation marketing solutions company helping brands scale through intelligent, creative, and technology-driven strategies. Working across B2B, B2C, and D2C brands , we design and deliver digital experiences that drive measurable business impact.

As part of NLB Services , we collaborate with global clients across industries, building modern websites, platforms, and digital ecosystems that blend marketing, technology, and performance.

We are hiring a Senior Full-Stack Web Developer to lead and execute high-impact digital projects across multiple clients and industries. This role is ideal for a hybrid developer who is strong in WordPress and PHP , confident with modern front-end frameworks (React preferred, Angular supported) , and curious about AI-powered digital experiences .

You will work closely with designers, marketers, and strategists to build scalable, performance-driven, and future-ready web solutions .

• Lead end-to-end development of CMS-driven websites and web applications , primarily using WordPress and PHP
• Design and develop custom WordPress themes, plugins, and reusable components
• Build modern, interactive front-end experiences using React.js (preferred) and Angular where project requirements demand
• Implement headless WordPress and API-first architectures for advanced digital experiences
• Develop and manage eCommerce solutions (WooCommerce, Shopify, custom builds), including payment gateways and integrations
• Ensure websites meet Core Web Vitals, SEO, accessibility, and performance benchmarks
• Translate UI/UX designs (Figma, Adobe XD, etc.) into responsive, pixel-perfect interfaces
• Integrate third-party APIs, analytics, CRM, marketing automation, and MarTech platforms
• Collaborate with marketing teams on tracking, CRO, A/B testing, and performance optimization
• Apply security best practices, manage updates, backups, and deployments
• Conduct code reviews, testing, debugging, and cross-browser/device validation
• Mentor junior developers and help define coding standards and best practices

• 810+ years of hands-on experience in web development
• Strong expertise in WordPress, PHP, MySQL
• Proficiency in HTML5, CSS3, JavaScript, TypeScript
• Strong experience with React.js ; working knowledge of Angular
• Experience building and managing eCommerce platforms
• Solid understanding of Core Web Vitals, SEO, and performance optimization
• Experience with REST APIs and third-party integrations
• Familiarity with Git, version control, and collaborative development workflows
• Strong problem-solving and communication skills

• Experience with headless CMS (WordPress REST API, Contentful, Strapi)
• Exposure to Next.js, JAMstack, or SSR concepts
• Experience integrating AI-powered features (chatbots, smart search, personalization, AI APIs)
• Familiarity with cloud platforms (AWS, GCP, Azure)
• Understanding of digital marketing funnels, CRO, and analytics
• AI-assisted development tools (GitHub Copilot, ChatGPT, Cursor, etc.)

Work on diverse clients across industries

Build future-ready, AI-enabled digital experiences

Collaborate with marketing, strategy, and design leaders

Opportunity to lead, mentor, and shape scalable web solutions

Competitive compensation and flexible work environment

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