Senior UX Design Strategist - C13 - PUNE

Citi Bank

5 - 10 years

Pune

Posted: 01/05/2025

Job Description

The Role

As a Senior UX Designer/Strategist you’ll be contributing and holistically designing digital products across Citi’s Functions Technology Controls Organisation. Working with our Head of Design & UX for Controls and partnering with our Product and Engineering teams, you’ll be applying your extensive skills and experience to create high quality designs in all stages of the UX design process – including research, ideation, wireframing, prototyping, testing and high-fidelity design.

Responsibilities

  • Develop strategic, user-focused digital experiences for multiple key audiences.
  • Identify and create user personas-based key in system users.
  • Work with the Head of Design & UX and Product  team to provide direction whenever UX related interaction is needed
  • Conduct A/B testing and drive efficiencies and change through metric driven findings.
  • Produce UX roadmaps for a variety of B2B, B2C clients
  • Plan and implement data-driven strategies to help clients reach business goals through deliverables such as content strategy documents and website information architecture
  • Lead a variety quantitative and qualitative UX research including user interviews, co-creation, journey mapping, usability and concept tests and surveys, ensuring that actionable results are delivered and shared
  • Present and communicate research results and recommendations to stakeholder teams and the larger organization when needed
  • Define relevant metrics for benchmarking and measurement of journeys
  • Design and facilitate Design Thinking workshops that support product strategy / vision
  • Work in partnership with Product organisation to create user stories and product roadmaps.
  • Mentor and train product and business analyst colleagues to upskill their research capabilities.
  • Be a design lead interfacing with business and engineering organisations for the project and supporting UX designers ensuring the right solutions are created.
  • Work closely with junior UX Designers to ensure they have all the details they need to support the generation of detailed UX designs.
  • Ensure quality and output aligns to Citi’s Design system
  • Help to support new UX starters in the team.
  • Participate in the wider UX community of practice.

Required Skills, Experience and Competencies

  • 10+ years of relevant UX design/UX Research experience
  • Extensive hands-on experience leading UX design and experience with qualitative and quantitative UX research in a product design environment across the Design Thinking stages
  • Experience leading and conducting generative and evaluative user research
  • Must be able to design and facilitate design workshops relating to UX Research, Product visioning (both in-person & remote)
  • Creative problem solver comfortable dealing with uncertainty
  • Self-starter with the ability to define goals and strategies
  • Able to combine strategic thinking with pragmatism without sacrificing quality
  • Proactive and positive attitude, with strong attention to detail & analytical skills
  • Outstanding written and oral communication skills
  • Significant experience working with senior stakeholders and engineers

Education:

  • Bachelor’s/University degree, Master’s degree preferred

About Company

Citi Bank, officially known as Citibank, is a global financial institution and the consumer division of Citigroup, a leading multinational banking corporation. Established in 1812, Citibank provides a wide range of financial services, including retail banking, credit cards, personal loans, wealth management, and investment banking. With a strong presence in over 100 countries, it serves millions of customers worldwide, offering both individual and business banking solutions. Citibank is known for its digital banking innovations, global reach, and commitment to financial inclusion and economic growth.

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