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Senior Social & Influencer Executive - Ponds

Unilever

5 - 10 years

Mumbai

Posted: 26/07/2025

Job Description

Job Title: Senior Social and Influencer Executive - Ponds (Brand Building)

Work Location: Mumbai HO

Function/BU: Beauty & Wellbeing, Marketing

Role Description:

Building Pond’s as a social first Masterbrand through Platform and Pulse:

  • Campaign ideation & execution to bring alive Brand BCI through the lens of science and expertise- ideate long-term IPs for social
  • Ownership of brand’s social presence: Craft and execute always-on campaign-led social content strategies. Develop an ownable visual playbook for each platform segment.
  • Design full-funnel influencer programs - build brand relationships, identify and activate topical and trending formats. Identify and leverage relevant consumer cohorts on socials to meaningfully embed the brand in social and culture.
  • Ownership of key KPIs such as reach, engagement, and earned media to move up the brand’s BESS score.
  • Work with stakeholders- agencies, creatives, brand teams to bring alive the brand strategy on social.

Key Skills:

Social first creative thinking, Influencer marketing experience, content strategy and planning, Owner mindset, Cross-functional Collaboration, and most importantly, Consumer obsession.

About Company

Unilever is a global consumer goods company known for its brands in food, beverages, cleaning agents, and personal care. It operates with a focus on sustainability and social responsibility, aiming to reduce environmental impact while improving the health and well-being of its customers worldwide.

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