Senior SEO Specialist & ORM Lead

Job Title: Senior SEO Specialist & ORM Lead

Department: Digital Marketing

Reporting to: Chairman

Location: KR Mangalam Group

Job Summary

KR Mangalam University is looking for a Senior SEO Specialist with strong Online Reputation Management (ORM) expertise who can also provide strategic leadership to the digital marketing team. The role requires a mix of hands-on execution, strategic planning, reputation management, and team mentoring to strengthen the universitys digital presence and brand credibility.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement advanced SEO strategies (on-page, off-page, technical, local & mobile SEO).
• Drive organic traffic growth, keyword rankings, and lead generation for university programs.
• Conduct keyword research, competitor analysis, site audits, and performance optimization.
• Collaborate with content, web, and design teams to ensure SEO best practices are followed.

Online Reputation Management (ORM)

• Monitor and manage the universitys online reputation across Google, social media, review platforms, and education portals.
• Develop strategies to improve ratings, reviews, and brand sentiment.
• Handle negative feedback professionally and proactively work on reputation recovery.
• Coordinate with PR, admissions, and student services teams for ORM initiatives.

Leadership & Team Management

• Provide strategic leadership to the digital marketing team (SEO, social media, content, performance marketing).
• Mentor, guide, and upskill team members; set KPIs and performance benchmarks.
• Act as a subject-matter expert and decision-maker for SEO & ORM initiatives.
• Ensure alignment between SEO, ORM, paid campaigns, social media, and content marketing.

Analytics, Reporting & Optimization

• Track performance using tools like Google Analytics, Google Search Console, SEMrush/Ahrefs, etc.
• Prepare monthly and quarterly performance reports for management.
• Use data insights to continuously improve digital strategies and ROI.

Required Skills & Competencies

• Strong expertise in SEO (technical, content, backlinks, local SEO)
• Proven experience in Online Reputation Management (ORM)
• Leadership and team-handling skills
• Analytical mindset with strong reporting and presentation skills
• Knowledge of digital marketing integration (SEO + PPC + Social + Content)
• Excellent communication and stakeholder management skills

Qualifications & Experience

• Bachelors degree in Marketing, Communications, IT, or a related field
• 810+ years of experience in SEO & digital marketing
• Prior experience in education/university/edtech sector will be a plus
• Experience leading or mentoring a digital marketing team is mandatory