Senior SEO & Search Strategist

Company Description

Rytsense Technologies, based in Chennai, India, is a leader in AI development, specializing in custom generative AI models, AI agents, and AI-powered software solutions. With expertise in enterprise AI services, we support businesses in innovation using AI-driven insights through strategy, prototyping, and project deployment. Our comprehensive range of services extends beyond AI development to include digital transformation, mobility solutions, cloud and DevOps services, blockchain development, and data analytics. Rytsense Technologies is known for delivering cutting-edge technology solutions to empower businesses globally.

Role Description

This is a full-time, on-site role for a Senior SEO & Search Strategist based in Chennai. The role involves performing in-depth keyword research, conducting SEO audits, developing and implementing on-page SEO strategies, and driving successful link-building campaigns. The strategist will also analyze web traffic using analytics tools, provide actionable insights, and collaborate with cross-functional teams to optimize search strategies for better visibility and performance.

Primary Responsibilities This is a hands-on strategic role. The ideal candidate can both define direction and execute key initiatives when needed, ensuring strategies move from recommendation to real-world impact. They should be comfortable independently representing search strategy in executive-level conversations.

Search Strategy Leadership (SEO/AEO)

Own SEO strategy from planning through execution and optimization

Direct keyword and intent strategy, identifying where search can drive measurable business impact and guiding supporting research

Develop monthly roadmaps aligned to business goals, not just rankings or traffic

Develop and implement strategies that improve visibility within AI-generated results, answer engines, and entity-based discovery systems, aligning content and technical structure to support AI-native search experiences

Guide structured content, schema, entity optimization, and content formatting strategies to increase visibility in AI summaries, featured snippets, and conversational search environments

Translate complex search trends into clear recommendations and priorities

Lead client conversations related to performance, opportunities, and strategic direction

Proactively evaluate industry shifts and translate emerging search developments into actionable strategy

Ensure recommendations are implemented by driving projects forward, removing blockers, and maintaining momentum .

Accountable for driving measurable organic growth with clear alignment to business objectives

Performance Analysis & Insights

Use analytics platforms to evaluate search performance and uncover growth opportunities

Connect SEO outcomes to meaningful business metrics such as conversions, pipeline, and engagement

Evaluate and adapt strategies based on shifts in AI-generated search visibility and user interaction patterns

Partner with analytics teams to ensure the right measurement frameworks are in place

Provide insight-driven reporting that explains what happened, why it happened, and what to do next

Strategic Execution & Implementation Leadership

Lead implementation of high-impact SEO initiatives while guiding broader execution .

Translate strategy into actionable deliverables such as content briefs, optimization plans, and technical recommendations

Partner with developers, content teams, and analysts to ensure initiatives are completed accurately and efficiently

Qualifications

Experience: 4+ years of demonstrable experience in SEO, organic search strategy, or digital search consulting, preferably working at IT Services/ SAAS.

Analytical Skills: Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytics and Looker Studio

SEO Tools: Familiarity with SEO and keyword research tools (e.g., ScreamingFrog, Ahrefs, Google Keyword Planner, SEMrush)

AI Search: Strong understanding of AI-driven search experiences, including generative search results, entity-based indexing, structured data, and zero-click search dynamics

Certifications: Google Analytics proficiency required. Certification is a plus. Experience working with Google Search Console and Google Tag Manager is necessary

Education: Any bachelors degree

Soft Skills:

Strong attention to detail .

Excellent communication skills

High levels of integrity, autonomy, self-motivation, and an eagerness to learn

Ability to communicate recommendations clearly to both technical and non-technical stakeholders

Comfortable operating independently and prioritizing work in a fast paced environment

Location & Requirements

This is a Hybrid role. Being based in Chennai is preferred.