Senior SEO Analyst

About us

Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities. We are the largest and most active online platform for international education! Today, Yocket is the largest community-driven online platform for international education.

We specialize in premium counselling services for students with ambitions of pursuing higher education abroad by connecting them to the best universities in the world. We offer a comprehensive range of services, including expert counselling, test preparation, visa assistance, and even loans to facilitate your educational journey.

To date, we have helped more than 10,00,000 students across countries pursue their higher education. Our students have secured admissions in all of the world's top 100 global universities, including prestigious institutions such as Harvard University, Massachusetts Institute of Technology, Stanford University, University of Oxford, University of California, and Columbia University. At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education. If you wish to create an impact and help students get the best education by taking our vision ahead, we would love to have you on our team!

About the Role:

You will be responsible for developing and executing the overall SEO strategy to drive strong organic

traffic and increase visibility for both the website and mobile app.

The charter for this role will include:

Monitor search algorithms set by search engines to keep up with changes in the SEO

landscape.

Develop and integrate content marketing strategies. Work closely with content writers, social

media marketers to implement SEO strategies.

Drive targeted and loyal traffic to the website through effective community-building

Employ user experience (UX) and conversion rate optimization methods to turn visitors into

more active users.

Continually check search terms, rankings and analytics to monitor the performance of websites

and make recommendations for improvement

Work on App Store Optimization to improve Yocket Apps rankings on PlayStore and AppStore

Keep content inline so as to not cause any algorithm penalty. Take effective measures to

recover any traffic due to algorithm shift.

Recommend changes to website content, linking, and other factors to improve SEO positions

for target keywords.

Ideal Persona

3-4 years of experience as SEO Analyst/SEO Associate

Entrepreneurial DNA: A proven track record in both 0-1 and 1-100 growth stages

Passion for SEO: On page and Off page SEO, Technical SEO

Familiarity with WordPress or other content management system

Knowledge of Guest Blogging and Content Marketing; Info-graphics, MS-Excel, SMO, ORM,

Keyword Research, Google algorithm, Influence Marketing, Data Mining Tools is a must.

Strong analytical skills and data-driven thinking.

Why Join Yocket?

- High-Growth Environment: Be part of a rapidly scaling EdTech brand with strong career progression.

- Benefits: - Medical insurance for you & your family

- Access to mental-health counselling