Senior Sales Manager Premiere Acquisition
Yes Bank
6 - 12 years
Chennai
Posted: 4/22/2025
Job Description
| ü To ensure acquisition & value build of new to Bank CA customers in the branch in the identified segments |
| ü To ensure value enhancement in the mapped portfolio |
| ü To focus on profile based cross sell of value added products such as Trade Forex, CMS, POS, Payment gateway solutions, doorstep banking, working capital / loan needs & OPDT and family SA |
| ü To ensure on boarding, M+1 activation, Value build up & AQB maintenance of accounts acquired |
| ü To ensure Sales process adherence & desired productivity of BRPs |
| ü To ensure that team of BRPs meets Yes Performance standards (YPS) |
| ü To manage, mentor and motivate the BRP team and evaluate and recommend the appropriate programs for differential training needs |
| ü To ensure catchment mapping & scoping for the CA business with the help of BRPs along with BBL & prepare a wish list of potential customers from each identified segment in the catchment |
| ü To monitor customer profile, understand customer’s business needs & provide appropriate product / pricing solution. |
| ü To monitor & ensure sourcing of quality current accounts – in terms of product mix and value driven customer segments |
| ü To ensure proactive migration of portfolio customers to direct banking channels esp. Net Banking |
| ü To maintain continuous customer engagement with all customers sourced by self & team through customer visits & proactively resolve customer issues/queries |
| ü To provide regular inputs to product team on opportunities & segmentation, product features & quality of portfolio acquired along with competition benchmarking |
| ü To develop and continuously upgrade new innovative sales channels & techniques to maximize productivity |
| ü To implement the sales monitoring mechanism to measure the productivity of the team |
| ü To monitor the quality of sourcing of products to evaluate developmental needs of the sales teams and drive the sales system towards quality standards where risks are well controlled |
| ü To derive insights to Competitor Sales activities and effectively counter the efforts |
About Company
Yes Bank is a private Indian bank offering retail, corporate, and digital banking services. After undergoing financial restructuring, it’s focused on stability and growth. The bank provides various services including loans, deposits, and digital payments.
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