Senior Sales Leader - North Region

Role: Senior Sales Leader - North Region

Relevant Experience: 1015 years in Digital Media / AdTech / OOH sales , with 5+ years in a regional leadership role.

Job Location: Gurugram/ Delhi NCR

Qualification: MBA or equivalent preferred; strong communication and presentation skills are a must.

About the Role:

The Senior Sales Leader - North Region will be responsible for driving revenue growth, market penetration, and client success in the North India market.

This is a front-line sales leadership role perfect for a high-performing business builder who thrives on creating new opportunities, winning key accounts, and scaling Lemmas presence across agencies and brands.

You will own the full regional sales P&L, lead a growing sales team, and work closely with supply, product, and operations teams to deliver campaigns that drive measurable impact

Key Responsibilities:

Revenue & Pipeline Ownership

• Deliver quarterly and annual revenue targets for the North India region .
• Drive full-funnel sales from prospecting pitching closing renewals .
• Build a robust pipeline across agency and brand-direct clients.
• Manage deal conversions, pricing strategy, and account profitability.

Market Expansion & Client Acquisition

• Identify new business opportunities across key verticals: FMCG, BFSI, Auto, E-commerce, and Tech.
• Build strategic relationships with agency trading desks, outdoor specialists, and media planners .
• Partner with key brands to unlock always-on and programmatic DOOH budgets .
• Develop region-specific GTM plans to capture untapped city markets.

Team Leadership

• Lead, coach, and motivate a sales and account management team to exceed targets.
• Create a culture of hunting, client obsession, and accountability .
• Conduct regular sales reviews, pipeline audits, and performance check-ins.
• Work closely with the CBO to plan team structure, incentives, and expansion.

Cross-Functional Collaboration

• Collaborate with Supply and AdOps to ensure smooth campaign delivery and optimized screen inventory utilization.
• Work with Marketing for client events, case studies, and thought leadership initiatives.
• Provide client insights to the Product team to refine Lemmas tech stack and features.

Data-Driven Selling

• Leverage Lemmas analytics and audience data to build consultative, insight-led pitches .
• Track campaign performance and demonstrate ROI to clients.
• Present business reviews showcasing performance uplift and incremental reach.

Skills & Qualifications:

Proven Track Record - Consistent achievement of sales quotas , expansion of enterprise accounts, and team leadership.

Industry Network - Strong connects with media agencies, CMOs, and digital trading teams in North India.

Mindset - A hunter with consultative selling skills combines aggression with empathy.

Analytical Acumen - Strong grasp of programmatic ecosystem, audience targeting, and measurement metrics.

Key Performance Indicators (KPIs):

• Regional revenue vs. target achievement
• Pipeline coverage and conversion rate
• Number of new clients onboarded
• Client retention and repeat billing
• Average deal size and profitability
• Team performance metrics (quota attainment, pipeline hygiene)