Senior Sales Engineer

Job Description: Senior Sales Engineer Industrial Automation (South Region)Location

Base: Chennai/Bengaluru

Territory Responsibility:

Chennai, Bengaluru, Hyderabad, Hosur, Kerala

Role Overview

We are seeking a highly driven Senior Sales Engineer Industrial Automation with strong experience in selling PLC, SCADA, VFD, DCS, Servo Systems, and Industrial Ethernet Switches . The candidate should have excellent customer relationships, strong capability in sales planning, strategy execution, and target-driven performance , and proven experience in building and managing sales teams across multi-state regions.

Key Responsibilities Sales & Business Development

• Drive regional sales for PLC, SCADA, VFD, DCS, Servo Systems, and Industrial Ethernet solutions .
• Achieve monthly, quarterly, and annual order booking targets .
• Develop and execute state-wise and industry-wise sales plans aligned with organizational goals.
• Identify and convert opportunities with end users, EPCs, OEMs, consultants, and system integrators .

Sales Strategy & Planning

• Prepare annual sales plans , monthly forecasts, and opportunity pipelines.
• Implement solution-based selling strategies (hardware + software + services).
• Drive key verticals such as Pharma, Steel, Mining, Automotive, FMCG, Data Centers, and Infrastructure .
• Maintain 3 pipeline coverage against monthly targets.
• Lead pricing, negotiation, and deal-closure strategies.

Target-Based Execution & Reporting

• Ensure strict adherence to target-based work culture and KPIs :
• Monthly order booking
• Proposal conversion ratio
• New customer acquisition
• Key account growth
• Conduct weekly pipeline and review meetings .
• Submit MIS reports, forecasts, and management dashboards .

Customer Relationship Management

• Build long-term, trust-based relationships with key customers across regions.
• Act as a strategic partner by understanding technical requirements and business objectives.
• Ensure customer satisfaction through close coordination with engineering, project, and service teams.

Team Leadership & Development

• Build, manage, and mentor a regional sales and pre-sales team .
• Define individual targets and monitor performance.
• Conduct regular training, joint customer visits, and performance reviews.
• Develop second-line leadership and scalable sales capability.

Market Intelligence & Growth

• Track competitor activity, market trends, and emerging technologies.
• Identify expansion opportunities in existing and new accounts.
• Support management with inputs for business planning and growth strategies.

Required Experience & Skills

• 35 years of experience in industrial automation sales (minimum 35 years in a managerial role preferred).
• Strong hands-on exposure to PLC, SCADA, VFD, DCS, Servo, Industrial Networking .
• Proven experience in regional sales management and multi-state territory handling .
• Strong customer bonding, negotiation, and communication skills.
• Experience in sales planning, strategy execution, and target achievement .
• Willingness to travel extensively across East and South regions.

Educational Qualification

• Bachelors degree in Electrical / Electronics / Instrumentation / Automation Engineering (preferred).

Added Advantage

• Experience with reputed automation brands or system integrators.
• Exposure to BMS, EMS, Industry 4.0, and digital / AI-enabled automation solutions .

What We Offer

• Leadership role with high visibility and growth potential.
• Opportunity to manage marquee customers and large-scale projects.
• Competitive compensation with performance-linked incentives .
• Clear career path toward Regional Head / Business Head roles.