Senior Sales & BD [Based in US]

About Us

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia.

At iD, were not just about foodwere about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, Pure Food. Proud Lives, we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team.

Role Overview

iD Fresh Food is Indias leading fresh and wholesome food brand, known for bringing authentic, preservative-free foods to modern consumers. As we expand our footprint in the United States, we are looking for entrepreneurial business development professionals who understand the Indian ethnic food ecosystem and can scale our frozen and chilled product categories across key channels.

The Senior Business Development Manager will be responsible for driving distribution, revenue growth, and market presence for iD Fresh Food in the US. The role will focus primarily on Indian ethnic retail chains, standalone stores, and specialized distributors handling frozen and chilled food categories, with a strong emphasis on key Indian ethnic markets such as the New York Tri-State area, Chicago, and California, and opportunities to expand into mainstream retail.

Key Responsibilities

• Develop and grow business with Indian ethnic retailers in the US, including large regional/national chains and high-potential standalone stores
• Drive expansion across high-density Indian ethnic markets such as New York Tri-State, Chicago, California, Seattle, Atlanta etc.
• Leverage existing networks and relationships to expand listings, improve distribution depth, and increase market penetration
• Build and manage strong relationships with distributors of Indian ethnic frozen and chilled foods
• Lead commercial discussions covering pricing, margins, rebates, trade terms, and contractual conditions in line with market norms
• Identify new distribution opportunities and onboard suitable partners for frozen/chilled categories
• Track competitive activity and provide insights on category players, operating models, and go-to-market strategies
• Work closely with internal teams on forecasts, launches, promotions, and execution plans
• Represent iD Fresh Food at industry events, trade shows, and customer meetings as needed

Key Experience & Requirements

• Strong network, relationships, and familiarity with Indian ethnic retailers in the US, especially large chains and high-volume standalone stores
• Hands-on exposure to major Indian ethnic markets such as New York Tri-State, Chicago, and California
• Established relationships with distributors handling Indian ethnic frozen or chilled food categories
• Solid understanding of the US ethnic food market, including pricing structures, distributor/retailer margins, rebates, and commercial T&Cs
• Good knowledge of frozen and chilled food categories, preferably within Indian or South Asian cuisine
• Proven ability to independently drive business development and close commercial agreements

Preferred / Desirable Experience

• Knowledge of key players in Indian frozen/chilled food categories and their operating models
• Existing relationships with mainstream US retailers or category buying teams associated with frozen or ethnic food categories
• Experience scaling emerging or challenger food brands in the US market

Key Skills & Attributes

• Strong negotiation and relationship-building skills
• Entrepreneurial mindset with hands-on execution ability
• Commercial acumen and data-driven decision
• P&L management
• Willingness to travel extensively across key US markets and work across time zones (incl Corporate offices in India/UAE)
• Passion for food brands and building categories from the ground up

Interested?

If this role sounds like you, then apply with us! You have plenty of room for growth at iD.