Senior Sales Associate

Location: Gurugram/Noida

#of working days: 5 days a week with 2 Saturdays working (2nd & 4th)

Timings: 10am to 7pm

Employment Type: Full time (Onsite)

We are seeking a dynamic and target-driven Sales Associate to join our fast-growing startup. The role involves lead generation, client acquisition, relationship management, and achieving revenue targets. You will play a key role in driving sales growth while representing the companys brand and solutions in the market.

Key Responsibilities

Business Development & Lead Generation

• Identify and qualify new business opportunities through calls, emails, LinkedIn, and networking.
• Maintain a strong sales pipeline with a steady flow of prospects.
• Support in setting up client meetings and product/service demos.

Sales & Revenue Achievement

• Meet and exceed monthly/quarterly revenue targets.
• Negotiate and close deals to achieve business objectives.
• Track and report sales metrics regularly to the management team.

Client Relationship Management

• Build strong and lasting relationships with clients.
• Ensure timely responses to client queries, quotations, and proposals.
• Drive repeat business and upselling opportunities.

Market Intelligence

• Gather competitor and industry insights to support sales strategy.
• Share client feedback with internal teams for product/service improvement.

Sales Operations

• Maintain accurate records in CRM (calls, follow-ups, meetings, conversions).
• Support the creation of sales collaterals and presentations.

Key Result Areas (KRAs)

• Achievement of sales targets (monthly/quarterly/annual).
• Consistent lead generation and conversion.
• Strong client relationship management and retention.
• Accurate reporting and CRM updates.
• Contribution to brand visibility and market presence.

Key Performance Indicators (KPIs)

Revenue & Targets

• Monthly/quarterly revenue achieved vs. target: 90% achievement.
• Number of deals closed per month: (startup to define target e.g., 810 SMB deals OR 23 enterprise deals).
• Average deal value growth (month-on-month).

Lead Generation & Pipeline

• No. of qualified leads generated per month: (define target e.g., 3050).
• Conversion ratio (leads meetings closures): 1520%.
• Follow-up adherence: 95% leads followed within 48 hrs.

Client Relationship

• Repeat/upsell revenue contribution: 20% of total sales.
• Client satisfaction score (post-sales feedback): 8/10.
• Retention of key accounts: 90%.

Sales Operations

• CRM data accuracy & reporting compliance: 95%.
• Sales reports submitted on time: 100%.

Behavioral / Soft Metrics

• Punctuality and responsiveness (internal & external).
• Team collaboration in closing strategic accounts.

Qualifications & Skills

• Bachelors degree (MBA/PGDM in Sales/Marketing preferred).
• 24 years of experience in B2B/B2C sales (startup/SME background preferred).
• Strong negotiation and communication skills.
• Target-oriented mindset with resilience to work in fast-paced environments.
• Proficiency in MS Office, CRM tools, and digital prospecting (LinkedIn, email campaigns).

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