Senior Product Marketing Manager

Go-to-Market & Messaging

Develop and maintain crisp, differentiated messaging and positioning for solutions across verticals and geographies (India, SEA, MEA).

Translate complex product capabilities in identity, fraud, and risk intelligence into simple, customer-focused narratives.

Support new product and feature launches with GTM collateral, internal enablement, and post-launch analysis.

Sales & Leadership Enablement

Work with the Sales and Leadership teams to convert GTM and thought leadership into decks, case studies, one-pagers, and videos that advance conversations and shorten deal cycles.

Build and maintain an asset library aligned to buyer stages and use cases.

Partner with Sales to ensure consistent messaging and positioning in every external touchpoint.

Market Intelligence & Insights

Research and monitor market trends, competitors, and regulatory developments in financial services, fraud prevention, and digital identity.

Feed actionable insights back into Product and GTM strategy to influence roadmap and positioning decisions.

Cross-Functional Collaboration

Work closely with Product, Growth, and SDR teams to ensure alignment between market needs and product narratives.

Own reporting and metrics on marketing asset usage, win-rates, and adoption by sales teams.

Requirements

69 years of experience in Product Marketing or GTM for Enterprise SaaS, preferably in Identity, Fraud, or BFSI.

Proven ability to work independently with Sales and Leadership to conceptualize and produce GTM deliverables without daily supervision.

Demonstrated experience in messaging, enablement, and launch execution for B2B tech products.

Strong communication and storytelling skills with an analytical mindset.

Comfortable working in a high-velocity, entrepreneurial environment with tight cross-functional collaboration.