Senior Product Marketing Manager

Job Description:

Our HPE marketing teams are focused on making our brand easy to understand and easy to buy. We’re devising data driven brand strategy, from architecture and naming, to why we exist, what we do, who we are and how we look, feel and sound. As a team, we are retaining and attracting new customers by accelerating our business strategy by making our brand stronger, more relevant, differentiated, and authentic. Join us redefine what’s next for you.

Job Family Definition:

Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.

Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

Management Level Definition:

Unique mastery and recognized authority on relevant subject matter knowledge including technologies, theories and techniques. Contributes to the development of innovative principles and ideas. Successfully operates in the most complex disciplines, in which the company must operate to be successful. Provides highly innovative solutions. Leads large, cross-division functional teams or projects that affect the organization's long-term goals and objectives. May participate in cross-division, multi-function teams. Provides mentoring and guidance to lower level employees. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. Develops strategy and sets functional policy and direction. Acts as a functional manager within area of expertise but does not manage other employees as a primary job function.

What you’ll do:

Responsibilities:

• Differentiated Messaging: Craft compelling "AI-native" positioning that articulates the value of our unified fabric across hybrid cloud and data center environments.
• GTM Strategy: Lead the end-to-end launch of new hardware and software features, ensuring alignment between Product Management and Sales.
• Sales Enablement: Act as a force multiplier for our global sales force by creating high-impact collateral, "battle cards," and technical demo narratives that win against competitors like Cisco and Arista.
• Market Intelligence: Monitor trends in AI Infrastructure and customer needs to ensure our portfolio remains the preferred choice for customers.
• Thought Leadership: Partner with industry analysts and press to elevate HPE’s point of view on Ethernet-based AI fabrics and liquid-cooled networking infrastructure.
• Develop and secure approval for GTM plans and budgets.
• Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
• Develop/own GTM scorecard/dashboard and associated metrics/goals/ benchmarks; track/report progress against them.
• Develop closed-loop post- analysis for marketing programs and identify/execute indicated actions.
• Develop company value proposition(s), offering/ segment messaging, and manage/monitor their delivery.
• Develop/define customer segmentation strategies and customer experience plans and execute/monitor them.
• Develop/manage customer database/analytics.
• Perform marketing support activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.
• Assist sales with development of sales training materials.
• Partner with senior sales management on key retailer/reseller account calls/development.

What you need to bring:

Education and Experience Required:

• BA or BS in CS/Engg or related field; MBA preferred.
• 10+ years marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/ analytics.
• Agency, sales and/or channel experience.

Knowledge and Skills:

• Technical Acumen: Deep understanding of data center fabrics (Spine-Leaf), Ethernet standards for AI (RoCE v2), and the intersection of networking and high-performance computing (HPC).
• Acknowledged mastery of marketing principles, practices, tactics and tools.
• Highly knowledgeable on all aspects of offering, segment, partner and account-based marketing.
• Ability to manage advertising/direct marketing/ research vendors.
• In-depth understanding of the industry, offering categories and company offerings/ strategy.
• Strong project and budget management skills.
• Excellent written/oral communications.
• Strong analytical skills.
• Excellent interpersonal skills.
• Ability to build, manage and influence virtual teams.
• Exceptional negotiating skills.
• Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.
• Strong influencing and consensus-building skills.
• Conflict-resolution skills.

Impact/Scope:

• Drive/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement.
• Strong partner to sales in key account acquisition/ development.

Complexity:

• High – Deals with highly complicated strategic/tactical issues; interfaces with senior marketing management, senior cross-functional/cross- organizational management, senior marketing partner management and end customers.

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Job:

Job Level:

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

No Fees Notice & Recruitment Fraud Disclaimer

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.