Senior Product Marketing Manager

About Unosecur

Unosecur is a Cloud Identity Threat Detection & Response platform providing the ability to discover, analyze, monitor, and respond to cloud threats by protecting human and non-human identities (NHIs) tied to every resource across your cloud infrastructure in real-time. We help security teams that are under tremendous pressure to keep pace with the velocity of new and emerging cloud security threats. As cloud infrastructure attacks continue to grow in breadth and scale, organizations need swift detection and response capabilities to immediate threats. Unosecur solves this with its unified identity security platform by protecting identities and their privileges in real-time.

Why Does Your Role Matter?

As a Product Marketing Manager, your mission is to connect our products with the right audiences in the most impactful way. You will sit at the intersection of product innovation and customer experience, ensuring our products not only meet market needs but also inspire trust and loyalty among users. Youll transform product features into compelling narratives, driving adoption and market differentiation. If youre ready to shape the future of our products, wed love to have you on board.

What Would Your Role Look Like?

As the Product Marketing Manager, you will create and execute go-to-market strategies for our cutting-edge products. Partnering with product, design, content, and sales teams, you will define customer segments, craft clear value propositions, and develop marketing campaigns that amplify our products' unique strengths. Your ultimate goal will be to drive demand, adoption, and customer satisfaction while ensuring our offerings stand out in a competitive market.

How You Will Innovate

Strategy:

• Develop and execute comprehensive product marketing strategies that drive adoption and growth.
• Leverage market research and user feedback to refine product positioning and ensure relevance.
• Lead go-to-market activities for new product and feature launches, ensuring maximum impact.
• Act as the customer voice internally, gathering insights to enhance product and marketing alignment.
• Stay ahead of industry trends, adopting innovative marketing strategies to maintain product competitiveness.

Operations:

• Collaborate with cross-functional teams to execute campaigns seamlessly across product touchpoints.
• Build and nurture relationships with influencers, industry leaders, and partners to boost product visibility.
• Track and analyze campaign performance, using insights to optimize strategies and maximize ROI.

What Youll Do

• Market and Customer Analysis: Conduct ICP research and market analysis to inform the product roadmap and GTM strategy in regions such as India, the US, and the EU.
• Go-to-Market Strategy: Develop product launch plans, define target markets, and align strategies with sales and product teams.
• Product Positioning and Messaging: Craft compelling product messaging tailored to different customer segments, ensuring consistency across marketing channels.
• Demand Generation: Plan and execute campaigns to increase product awareness and attract customers, collaborating with the growth team for data-driven optimization.
• Onboarding & Activation: Identify opportunities to enhance the onboarding process and boost product activation.
• Performance Tracking: Monitor KPIs related to monetization, conversion rates, and campaign success metrics.

Requirements

• 6+ years of experience in B2B SaaS product marketing.
• Proven track record of executing successful product/feature launches.
• Strong background in copywriting or content marketing is a plus.
• Exceptional written and verbal communication skills, with a talent for creating compelling product messaging.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing.
• Analytical mindset with the ability to leverage data and market insights to drive decision-making.
• Strong project management skills to handle multiple initiatives simultaneously.
• Self-motivated and proactive with a strong sense of ownership and accountability.
• Passion for technology and staying current with industry trends.
• Bachelors degree in marketing, business, or a related field (MBA is a plus).
• Experience in startups or cybersecurity is an advantage.

Why Join Unosecur?

• Be part of a company shaping the future of identity-based security.
• Opportunity to work on transformative products addressing critical security challenges.
• Collaborative and innovative work culture.
• Competitive salary and benefits package.
• Access to career development and learning opportunities.

If you are a creative marketer with a proven track record in driving impactful strategies for B2B enterprise solutions, wed love to hear from you!