Outline the day-to-day responsibilities for this role.

1. Portfolio Management:

* Manage the complete product portfolio, aligning with business goals and regional market demands.

* Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability.

2. New Product Launches:

* Lead the end-to-end process of new product launches in the segment.

* Collaborate with R&D, sales, and medical affairs to ensure successful product introductions.

* Design impactful marketing campaigns to drive product adoption and awareness.

3. Brand Strategy & Market Positioning:

* Develop and execute robust brand strategies to differentiate products in a competitive landscape.

* Ensure consistent and effective brand messaging across all communication channels.

4. Market Share & Sales Growth:

* Formulate short- and long-term product plans to achieve market growth targets.

* Monitor sales data and market trends to adjust strategies and optimize product performance.

5. Creative Communication & In-Clinic Campaigns:

* Design creative communication strategies targeting healthcare professionals and patients.

* Lead the development of in-clinic campaigns to enhance product visibility and educate healthcare providers.

6. Competitor Analysis & Market Intelligence:

* Conduct regular competitor analysis using IMS data and other market intelligence tools.

* Identify market opportunities and threats to maintain a competitive edge.

7. Marketing Plan Development & Execution:

* Collaborate with internal stakeholders to create and execute annual marketing plans.

* Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.

8. Cross-Functional Collaboration:

* Work closely with sales, regulatory, medical, and other teams to drive product success.

* Provide training and support to sales teams, ensuring strong product knowledge and market insights.

9. Budget & Resource Management:

* Manage the product marketing budget, ensuring cost-effective allocation of resources.

* Track marketing spend and evaluate campaign effectiveness to meet financial objectives.

Senior Product Manager(OTC)