Senior Product Manager (Telecom CVM, Personalization & Campaign Management Products)

About the Role

We build products that power how telecom operators manage, monetize, and grow their subscriber base. Our platform spans customer value management, real-time personalization, campaign orchestration, dynamic pricing, and analyticsserving operators with tens of millions of prepaid and postpaid subscribers across emerging markets.

Were looking for a Senior Product Manager with deep telco operator experiencesomeone who has led CVM functions, driven large-scale personalization programs, overseen campaign platform implementations, and sat in the rooms where commercial strategy meets technology decisions. Youve managed teams, influenced P&L outcomes, and understand how operators buy, deploy, and get value from technology platforms.

In this role, youll own product strategy for entire product domains, drive the roadmap based on market insight and operator empathy, lead client engagements at a senior level, and mentor junior PMs. Youll be the voice of the operator inside the product organizationensuring everything we build is grounded in how telcos actually work, not how the industry imagines they do.

Key Responsibilities

Product Strategy & Domain Leadership

Own the product strategy and multi-quarter roadmap for one or more major product domains: CVM, personalization, campaign management, or dynamic pricing

Define product vision based on deep operator experiencetranslating how CVM leaders think about ARPU growth, churn economics, lifecycle management, and subscriber monetization into product direction

Identify strategic gaps in the product by benchmarking against real operator needs, competitive platforms, and market evolution in prepaid-heavy emerging markets

Drive build-vs-buy-vs-partner decisions with a practitioners understanding of the telco vendor ecosystem (Adobe, Pega, Comviva, Flytxt, SAS, and system integrators)

Shape product positioning and go-to-market strategy that resonates with operator CxOs, Heads of CVM, and technology decision-makers

Campaign Management & Personalization Products

Drive the end-to-end product vision for campaign orchestration: multi-channel execution, event-triggered journeys, real-time decisioning, A/B/n testing, contact policy management, and offer lifecycle

Define the products personalization architecturenext-best-offer/action engines, hyper-personalization frameworks, and real-time customer journey orchestrationdrawing on experience leading such initiatives at operator scale

Ensure the product reflects how enterprise CVM teams actually operate: approval workflows, campaign calendars, inter-departmental coordination, regulatory compliance, and reporting cadences

Evaluate and incorporate learnings from implementations across multiple operator clients to continuously improve product-market fit

Data, Analytics & Platform Architecture

Define product requirements for data ingestion, customer data platforms, and real-time event processing at massive scale (100M+ daily events, millions of subscribers)

Own the analytics and reporting product layercampaign ROI, incrementality measurement, subscriber lifetime value, segment health, and executive dashboards that operators actually use

Guide engineering on data models, API design, and integration architectures aligned with telco realities: CDR processing, recharge event streams, provisioning APIs, CRM/BSS integration

Lead product direction for dynamic pricing capabilities: price elasticity modeling, automated offer optimization, guardrails, and margin protection frameworks

Client Engagement & Market Strategy

Lead senior-level client engagements: C-suite presentations, strategic reviews, platform evaluations, and transformation roadmap discussions

Act as the primary domain authority in pre-salesrunning discovery workshops, architecting solutions, and demonstrating deep empathy for operator challenges

Build and maintain relationships with key operator stakeholders (Heads of CVM, CMOs, CTOs) to inform product direction and drive expansion

Conduct competitive analysis and market research, particularly in prepaid-dominant markets (SE Asia, Africa, LATAM, Middle East), to identify product opportunities

Create high-impact content: thought leadership pieces, whitepapers, conference presentations, and strategic narratives that establish platform credibility

Team Leadership & Cross-Functional Impact

Mentor and guide junior Product Managers, helping them develop telco domain expertise and product craft

Collaborate closely with engineering, data science, design, and QA leadership to align product direction with technical architecture

Partner with sales, customer success, and professional services to ensure consistent client experience from pitch through deployment and optimization

Influence company strategy with operator-informed market insightsadvising leadership on where the telco CVM market is heading and where the product should be

Drive organizational alignment across product, commercial, and delivery teams on priorities, trade-offs, and release planning

Required Qualifications

812 years of experience, with a substantial portion (5+ years) working inside a telecom operator in CVM, prepaid commercial strategy, base management, or campaign management leadership roles

Proven track record of leading CVM programs with demonstrable P&L impact: ARPU uplift, churn reduction, subscriber growth, or revenue per recharge improvements at scale

Deep hands-on experience with enterprise CVM/campaign platforms (Adobe Campaign/AJO, Pega CDH, Unica, SAS MA, Comviva, Flytxt)not just as a user, but involved in platform selection, implementation, and optimization

Experience leading or heavily contributing to large-scale personalization, hyper-personalization, or real-time decisioning initiatives

Strong understanding of prepaid economics at a strategic level: pricing architecture, denomination strategy, competitive benchmarking, bundle economics, and regulatory constraints

Demonstrated ability to work with data at scale: customer data platforms, event-driven architectures, data lakes, real-time processing (Kafka, GCP, AWS), and analytics platforms

Experience managing teams or cross-functional workstreams in a telco environment

Excellent stakeholder managementcomfortable presenting to C-level executives, leading workshops with technical teams, and negotiating with vendors

Strong commercial acumen combined with technical fluencycredible in conversations with both the CMO and the CTO

Preferred Qualifications

Direct experience in Southeast Asian, African, Middle Eastern, or other prepaid-dominant telecom markets

Experience with dynamic pricing platforms, revenue management, or automated pricing optimization in telecoms

Familiarity with hyper-personalization architectures, CDPs (Adobe Experience Platform), and real-time decisioning engines at production scale

Experience in multi-brand operator environments (e.g., managing CVM across multiple prepaid brands within one telco group)

Background in driving organizational transformationmoving operators from partner/consultant-heavy models to internal capability building

Prior product management experience at a B2B SaaS or platform company serving telecom clients

Bachelors degree in Business, Engineering, Data Science, or related field; MBA or advanced degree is a strong plus

Why This Role

Shape product strategy with the authority of someone whos led CVM at operator scaleyour experience becomes the products competitive advantage

Influence how the next generation of telecom CVM platforms are built, across multiple markets and millions of subscribers

Move from single-operator impact to multi-market product impactyour decisions scale across every client deployment

Senior leadership role with visibility into company strategy, client relationships, and market positioning

Competitive compensation, equity participation, and a clear path to product leadership