Senior Product Manager (Growth)

About Client

We're a fast-growing fintech company transforming personal lending in India through our mobile-first platform. Operating entirely digital with no physical branches, we use technology to deliver seamless loan experiences to millions of customers nationwide.

The Opportunity

We're looking for a Senior Product Manager - Growth to own and scale our customer acquisition engine. You'll drive top-of-funnel growth through strategic partnerships and data-driven performance marketing, directly impacting our loan origination volumes and business growth.

This is a high-impact Individual Contributor role for someone who thrives at the intersection of fintech partnerships, mobile growth, and performance analytics.

What You'll Own

Partnership-Led Growth

• Design and execute partnership strategies across embedded lending and aggregator channels to expand loan distribution
• Build embedded lending integrations with e-commerce, travel, healthcare, EdTech, and lifestyle platforms for point-of-sale financing
• Manage aggregator partnerships with fintech marketplaces and comparison platforms to drive qualified lead flow
• Own the full partnership lifecycle: identification, commercial negotiations, technical integration, launch, and ongoing optimization
• Develop API-first lending products and white-label solutions for seamless partner integrations
• Track and optimize partnership performance across volume, CAC, conversion rates, and credit quality metrics

Mobile Attribution & Marketing Analytics

• Implement and leverage AppsFlyer for comprehensive mobile attribution
• Multi-touch attribution across paid and organic channels
• Deep linking optimization to reduce application drop-offs
• Campaign performance tracking (Google App Campaigns, Facebook, affiliate networks)
• Fraud detection and install validation
• Custom event tracking for loan journey milestones

• Collaborate with marketing teams to optimize channel mix, creative performance, and bidding strategies
• Build ROI dashboards tracking partner-wise and channel-wise performance, payback periods, and portfolio quality

Acquisition & Conversion Optimization

• Drive aggressive user acquisition through new partnership channels and paid marketing optimization
• Improve lead quality and reduce CAC while maintaining growth velocity
• Optimize onboarding funnels from app install/partner referral to loan application
• Experiment continuously with landing pages, lead capture flows, and engagement strategies
• Balance growth with credit quality in collaboration with risk teams

Data & Analytics

• Define and monitor growth KPIs: new user acquisition, CAC by channel/partner, application rates, conversion metrics, disbursement contribution
• Conduct cohort analysis to understand partnership quality and long-term user value
• Run A/B tests on campaigns, landing experiences, and partnership offers
• Build performance frameworks for partnerships and marketing channels

What We're Looking For

Must-Have

• 7+ years of product management experience, with at least 5 years in growth, partnerships, or acquisition roles
• Strong fintech background, preferably in lending or consumer finance
• Proven track record of building and scaling partnership channels
• Deep expertise in mobile attribution (AppsFlyer, Adjust, or similar platforms)