Senior Product Associate

About the Role:

- Kapiva is seeking an Senior Product Associate with 1-3 years of core experience to join our Tech Product team.

- This team is primarily responsible for shaping the end-to-end customer experience on our app and website, along with designing and managing all things technology and data at Kapiva.

- It represents a high-growth, critical part of Kapiva's overall growth strategy.

- The mandate is to build a cutting edge health-tech product that ensures that we deliver superior health outcomes to our customers and increase their lifetime value.

Job Responsibilities:

Key responsibilities include:

- Work towards building a health outcome delivery experience on app - including building a holistic experience across doctors consultations, diet plans, personalized content journey, gamification and engagement for habit building etc.

- Research and extract deep consumer insights through user interviews, data analytics, and behavioral tracking.

- Transform consumer insights and problem statements into MVP products, iterating based on real-time data and user feedback.

- Develop the content strategy to drive consumer education, engagement, and retention.

- Own the end-to-end product development lifecycle from conception through design, development, release and iteration

- Optimize consumer-facing digital experiences for the Kapiva App & Website (including e-commerce flows, navigation, search, and personalization).

- Liaise with designers, developers and business counterparts on a day-to-day basis to provide specifications, test and roll out new features on the website & app.

- Define product metrics, analyze performance, and drive data-driven optimizations.

Qualifications sought:

- 1-3 years of past experience in a consumer facing Product Management role preferably in the health and wellness space.

- Strong consumer research skills with an ability to translate insights into product decisions.

- Strong analytical skills - ability to extract insights from data and make informed product decisions.

- Ability to design basic wireframes and be able to use design tools like Figma.

- Bachelor's degree in computer science or a related field, with an MBA preferred.

- Familiarity with basic tech concepts (APIs, front-end frameworks, and databases); willingness to learn advanced ones.

- Ability to work in a highly dynamic environment across cross-functional teams.