Senior Principal Architect - Digital Marketing

The Senior Principal Architect Digital Marketing plays a pivotal role in shaping and executing a company’s digital marketing strategy. This individual is responsible for designing and implementing innovative, scalable, and data-driven marketing solutions that align with business objectives. They act as a bridge between marketing, technology, and business teams, ensuring the seamless integration of platforms, tools, and campaigns to enhance customer experiences and drive measurable results.

The Senior Principal Architect Digital Marketing is also instrumental in identifying emerging technologies and trends to maintain a competitive edge in the digital landscape.

Key Responsibilities

• Work with technology leaders, product owners, and principal engineer developing roadmaps, frameworks, reference architectures, and artifacts. align on strategic direction, translate business requirements into technology roadmaps and participate in planning how roadmaps will be realised.

• Seek consensus from domain experts before making key architectural decisions in technology, processes, and people topics.

• Participate with principal engineering leads in the design process to ensure detailed designs adhere to and are consistent with the target architecture.

• Lead evaluation of next generation technologies by conducting RFI, RFP, and POCs.

• Participate in business partner and vendor product roadmap development as a method of realising our vision.

• Define requirements for taxonomy, standards, guidelines, procedures, templates and tools, and provide a linkage for these components and develop reference & target architectures, patterns, standards, future roadmaps and capabilities within Digital Marketing stack.

• Work closely with the Head of Enterprise Architecture and Commercial Strategy and AI Architect to build and govern an enterprise architecture framework that underpins the Global Tech strategy and is aligned to business objectives

• Overall accountability for delivery of architecture services for Digital Marketing Tech

• Reduce complexity in the application and infrastructure portfolio and associated cost structures

• Increase reuse of global and GSC architecture standards and shard services

• Ensure that systems are developed and implemented in accordance with good professional practice and comply with applicable architectural, regulatory, and risk management requirements

• Keep abreast of industry trends and new technologies that have the potential to impact employee productivity and GSK operations. Identify how new technologies can be appplied within the company to improve operations

Job-Related Experience

• Minimum of a BA/BS with 10 years of progressively responsible experience as an engineer and as an enterprise architect in the Pharma or other highly regulated industry

• At least 3 years experience operating under regulations that impact the Pharma industry (e.g. GxP, GDPR, Sarbanes Oxley) at global level

• 5 Years of Experience in Customer Data Platforms (SalesForce Data Cloud, Adobe AEP, Tealium Audience Stream)

• Experience on SalesForce stack (Marketing Cloud, Experience Manager, Ad Cloud, Social Cloud) , AI/ML & GenAI (LLM, OpenAI, Vector database) product implemetaiton ia digital martek domina

• Social, Media, Programatic (Sprinklr, Google Marketing Platform, DV360, TradeDesk, DSP, DCO, CMP)

• Understanding of core digital marketing technology platforms and operational technologies in pharma industry environments

• Experience working in Agile / DevOps organisation

• Experience working with ITIL, ITSM, TOGAF, or similar frameworks

• Experience working in highly secure environments with active participation in negotiating security risk with business value or operational impact

Preferred Qualifications

• Be a leader with vision in the architecture space, leading efforts to define, advocate, and present solutions that meet customer requirements and ultimately deliver business value.

• Superb communication and interpersonal skills, ability to work with internal customers and establish strong, collaborative partnerships with engineers, non-technical leaders, and executives.

• Experience in seeking the alignment of business and Tech, driving common approaches, delivering sustainable, re-usable solutions using both agile and waterfall.

• Demonstrated ability to motivate change and challenge the status quo

• Ability to work in close partnership with other Tech functions such as, security, compliance, infrastructure, etc. as well as partner closely with business leaders across global tech organisations to maintain the architecture in line with end user experience strategy

Other Job-Related Skills/Background

• Expertise in the design and delivery of information, system, technical and business process architectures.     

• Technical background and experience with the delivery of project products that reflect good architecture practices.

• In depth understanding of methodologies and notations for modeling processes, information and systems. Knowledge of mainstream model-development tools.

• Proven conceptual thinking, analytical and problem solving skills. 

• Experience breaking complex structures down to component parts, and also knows when to go ‘up a level’ to get a better understanding of the issues.

• Excellent communication and presentation skills (written, diagramming and spoken)

• Knowledge of enterprise architecture frameworks and methods (Zachman, TOGAF), .

• Good at capturing information systematically in interviews and workshops and presenting information in different ways for different audiences.

• Understands and applies information architecture principles and concepts

• Knowledge of the factors involved in architecting and integrating distributed systems. Aware of full repertoire of application styles, information integration patterns and technologies (SOA, Data Integration, virtualisation & globalization approaches, Data Warehouse, etc).

• Able to estimate financial impact of Enterprise Architecture alternatives

• Experience in delivering pragmatic solutions based on target architecture

Skills

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.