Senior PR Associate Fashion

Job Description: Senior PR Associate Fashion & Lifestyle

The Senior PR Associate Fashion & Lifestyle will play a key role in driving high-impact visibility for fashion, luxury, beauty, and lifestyle brands. The role requires someone who has hands-on experience in celebrity placements, influencer/celebrity sourcing, and high-fashion media outreach , along with the ability to independently manage client communication, strategy execution, and campaign delivery.

If you live and breathe fashion, understand the ecosystem deeply, and thrive in a fast-paced, creatively charged environment, this role is for you.

Key Responsibilities

Fashion & Celebrity Sourcing

• Manage celebrity seeding and facilitate placements for editorials, events, brand shoots, red carpets, and social appearances.
• Identify relevant celebrities, stylists, talent managers, and influencer partners based on brand positioning.
• Build and maintain strong relationships with celebrity management teams and industry stylists.

Drafting & Communication

• Prepare high-quality press releases, fashion-specific pitch notes, brand notes, product notes, lookbook writeups , and media FAQs tailored to the fashion ecosystem.
• Ensure messaging aligns with brand identity, trend narratives, and industry standards.

Media Relations (Fashion & Lifestyle)

• Drive strategic outreach to key fashion editors, stylists, journalists, digital creators, and culture publications .
• Maintain updated media lists and proactively pitch trend-led stories, product placements, and features.
• Secure consistent placements across print, digital, and influencer platforms.

Event & Launch Support

• Support and/or lead PR execution for fashion events, pop-ups, collection launches, previews, trunk shows, collaborations, and brand experiences .
• Manage checklists, RSVPs, media kits, logistics, and post-event coverage.

Reporting & Analytics

• Prepare monthly PR reportscoverage summaries, CBA (cost-benefit analysis), media performance analysis, and WIP updates.
• Provide insights to refine communication strategy and identify upcoming fashion moments.

Research & Insights

• Conduct fashion-forward research on seasonal trends, celebrity style movements, relevant publications, emerging designers, and competitor mapping .
• Support business development pitches with brand insights, mood boards, and trend-based PR ideas.

Client Communication

• Act as a reliable client point of contact:
• Share MoMs within 24 hours
• Deliver timely updates
• Maintain structured, prompt communication
• Present coverage reports and campaign insights

Opportunity Mapping

• Identify editorial opportunities, award platforms, fashion weeks, red-carpet events , and content collaboration avenues aligned to each brands visibility goals.

Content Collation & Campaign Execution

• Manage content collation, print-ready collateral for events, and ensure seamless execution of daily campaign-related activities.
• Track deadlines, oversee quality checks, and maintain smooth coordination across internal teams (design, influencer, social media).

Skills & Qualifications

• Bachelors degree in Fashion Communication, PR, Journalism, Marketing, or related field.
• 24 years of experience in Fashion/Lifestyle PR is mandatory.
• Celebrity sourcing experience is non-negotiable.
• Strong relationships with fashion editors, stylists, influencers, and celebrity teams.
• Excellent writing, editing, and communication skills with an understanding of fashion tonality.
• Highly detail-oriented with the ability to juggle multiple accounts.
• Up-to-date understanding of fashion, culture, trends, and digital storytelling.
• Proficiency with PR tools, media databases, and industry platforms.
• Strong interpersonal skills and the ability to represent the agency professionally.