Senior PPC Specialist

We're a fast-growing Performance Marketing agency that's tripled in size over the last 3 years and we're looking for a Senior PPC Specialist specialist to help us keep that momentum going. You'll own strategy and execution across Paid Search and Paid Social, work directly with clients and have a real say in how we do things.

If you're the kind of person who opens a new account and immediately spots opportunities others would miss, keep reading.

What You'll Be Doing

Campaign Strategy & Management

• Plan, build, and manage Paid Search (Google/Microsoft Ads) and Paid Social (Meta, TikTok) campaigns end-to-end, from initial account setup and strategy through to ongoing optimisation.
• Own daily campaign management: budget pacing, bid strategies, negative keyword hygiene, and audience/category exclusions.
• Write and test compelling ad copy, optimise landing pages, and refine conversion tracking to continually push performance forward.

Data-Driven Optimisation

• Leverage GA4, platform analytics, and third-party tools to surface insights, diagnose issues, and identify growth opportunities before clients even ask.
• Conduct thorough account audits and document clear, prioritised recommendations.
• Run structured A/B and beta tests; analyse results and translate them into actionable strategy shifts.
• Build and optimise full-funnel marketing flows, including CRO, email, SMS, and WhatsApp automation where relevant.

Client Partnership

• Partner closely with our Client Services team to communicate performance clearly: wins, opportunities, and honest forecasts.
• Join client calls, present strategy, and build the kind of trust that turns good client relationships into long-term ones.
• Contribute strategic recommendations that go beyond the brief. You'll be expected to spot the angle that others don't.

What We're Looking For

• 5+ years managing complex Paid Search and Paid Social campaigns across diverse industries and budgets.
• Proven track record across both lead generation and e-commerce. You know which metrics matter in each context.
• Deep hands-on expertise in Google Ads, Meta Ads, and TikTok Ads; Microsoft Ads experience is a plus.
• Strong grasp of attribution modelling and how attribution choices shape bidding and reporting decisions.
• Comfortable working in GA4, Looker Studio, and Google Sheets. You build reports people actually read.
• Google Ads certifications (Search, Analytics) required; additional certifications welcomed.
• Experience with funnel and automation tools (email/SMS/WhatsApp platforms) is a bonus.
• Mentoring junior team members? Even better. We're building a team, not just filling a seat.
• Excellent communicator: you can translate complex data into plain language that clients understand and trust.

Why Join Alleyoop?

• Real impact: You won't be a cog. Your strategies will directly shape client outcomes and agency growth.
• Room to grow: We promote from within and invest in the people who invest in us.
• Varied work: Our client base spans industries. No two weeks look the same.
• Flexible working: Fully remote
• Competitive salary
• 24+ days holiday: Plus bank holidays.

Who We Are

Alleyoop is a performance-focused PPC agency led by Jak Carlin. We've grown quickly because we're good at what we do and we care about the work. It can be intense during high-growth periods, but that intensity comes with opportunity. We want people who are excited by that, not put off by it.

We're building something worth being part of and we want you to grow with us through 2026 and beyond.

How to Apply

Tell us about yourself and what makes you the right fit. Send whatever format works best for you: a CV, a short video or a presentation.

Apply via LinkedIn or email: work@alleyoop.agency