Senior Performance Marketing Manager

Location: Remote / Gurgaon (as per your company policy)

Type: Full-time

Experience Required: 36+ years in a digital marketing agency managing D2C/Shopify brands

We are looking for aSenior Performance Marketing Manager who can own the complete growth engine for multiple D2C brands. This is NOT an execution-only role. This is astrategic leadership position where you will:

• Lead Google + Meta ad strategy
• Manage a performance team
• Standardize workflows with ready-to-use SOPs
• Build and scale growth systems
• Communicate directly with clients
• Deliver MoM and QoQ results
• Ensure zero slip-ups in performance, hygiene, and decision making

If you can think like a strategist and act like a performance leader, this role is for you.

• Develop end-to-end paid media strategies for D2C and Shopify brands.
• Own MoM and QoQ revenue, ROAS, CPA, and CAC growth across accounts.
• Continuously test, optimize, and scale winning campaigns.
• Evaluate funnels (TOF/MOF/BOF) and fix bottlenecks across creatives, audience, and landing pages.
• Plan quarterly roadmaps for each brand (testing, scaling, budgets, launches).

• Advanced knowledge of Facebook Ads Manager + Google Ads ecosystem.
• Strong understanding of CAPI, offline conversions, enhanced conversions, GTM, Analytics.
• Ability to read and interpret data fast (trends, patterns, anomalies).
• Execute, optimize, and scale Search, Display, Video, PMAX & Meta funnels.
• Strong command over attribution, incrementality, and true ROAS calculations.

• Act as the primary performance partner for 610 active clients.
• Present weekly performance reports, insights, upcoming actions, and strategic roadmaps.
• Set the right expectations and proactively communicate wins/risks.
• Conduct monthly review calls and quarterly growth planning.

• Manage and mentor a team of analysts / media buyers.
• Conduct daily/weekly performance reviews with the team.
• Ensure each team member follows SOPs, checklists, and guardrails.
• Delegate tasks clearly and ensure timely execution.
• Train juniors on scaling logic, funnel thinking, and decision-making frameworks.

You will bring or create plug and play systems such as:

• Campaign setup SOPs
• Daily/weekly performance review checklists
• Creative testing frameworks
• Scaling guardrails
• Reporting templates
• Budget allocation frameworks
• Landing page QA guidelines
• Pixel/tracking SOPs

This role requires a person who already has a structured way of working.

• Work closely with the creative team to develop high-impact ads.
• Brief UGC/static/video creatives based on data-backed insights.
• Understand D2C funnel psychology: hooks, angles, objections, social proof.
• Align landing pages, messaging, and offer strategies with performance goals.

• 36+ years in performance marketing in a fast-paced agency environment
• Proven experience scaling 10+ D2C brands on Shopify
• Deep expertise in both Google Ads + Meta Ads
• Strong analytical ability + dashboarding skills
• Comfortable handling monthly budgets of 10L to 1.5Cr per brand
• Strong communication skills (client-facing role)
• Experience handling a small performance team (26 team members)
• Good command over GA4, GTM, server-side tracking (preferred)
• Ability to create, enforce and improve SOPs
• Data-driven + emotionally stable under pressure

• Previous experience running google/meta/tiktok internationally
• Experience with Klaviyo/Email automation (optional)
• Experience with Google analytics
• Creating a omni-channel marketing setup.

• Growth in Revenue, ROAS, CAC
• Stability and scale of campaigns
• Successful execution of account strategy
• Client satisfaction & retention
• Reduction in mistakes & SOP violations
• Team performance quality
• Timely reporting and communication
• Creative testing velocity + learnings